In Part One of AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing in 2025, we uncovered the growing pressure on marketers to do more with less. Content volume is tripling, but budgets are barely budging. AI has become a foundational tool—not a job killer—and most teams are navigating this new era with a mix of in-house talent and agency support. Yet challenges persist; maintaining brand voice, proving ROI, keeping up with trends, and scaling personalization remain stubborn obstacles.

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In this follow-up, we’ll explore how marketers are tackling those challenges head-on. You’ll discover the specific strategies, tools, and processes that top-performing teams are using to make their content programs smarter, more efficient, and more discoverable in a world driven by AI. From GEO execution to performance measurement and platform prioritization, this is where strategy turns into action.

• Where we started & what’s next
• Spending smarter, with an eye toward short- and long-term success
• Key takeaways for the 2025 Content Playbook, Part II