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AI has become a key focus in the PR world - and for good reason. Evolving AI technology is rapidly transforming how PR and comms professionals work, creating new opportunities for efficiency, creativity, and impact. One thing is clear: the most successful teams will be those who adapt, embrace, and learn to use AI to their advantage.
That’s why we’ve curated a collection of insights, guides, and expert perspectives to help you navigate this shift. From practical how-tos to strategic best practices, these resources will support you in confidently integrating AI into your PR and comms strategy.
Best Practices for Using Generative AI in PR: Whether you consider yourself an AI expert, novice, or somewhere in between, this tip sheet provides expert-led guidance for understanding where to apply AI’s capabilities in your day-to-day and take full advantage of its benefits.
The Complete Guide to Generative AI in PR & Comms: This comprehensive guide explores all things AI as it relates to PR – from how teams are using it today and what the future looks like, to how PR and communications teams can take advantage of all it has to offer. Discover new use cases, navigate challenges, and craft an effective, agile AI strategy. This guide offers everything your team needs to thrive with AI.
16 Effective AI Prompts for PR Pros: Use this tip sheet as your starting point for writing effective AI prompts across essential PR activities—including content creation, crisis management, media relations, and event or campaign planning.
The AI Maturity Model for PR: Level Up Your PR Knowledge: Get an overview of the current and future state of AI and its impact on public relations. This guide examines three stages of AI’s application for PR teams, how the role of AI will mature and evolve, and the impact this growth will have on both the individual level and the public relations industry at large.
Demystifying AI in PR - How to Effectively Implement AI Without Losing the Human Touch Webinar: Explore how AI is reshaping PR in this 101 session with expert Henry Ajder (founder of Latent Space Advisory, which specialises in helping business and political leaders navigate the fast-moving AI landscape to drive informed innovation): this session covers the risks and opportunities of the use of AI, and how to adopt AI ethically and strategically.
From Awareness to Action: Implementing AI Authentically in PR Webinar**: **In this follow-up to our popular AI in PR webinar, we dive deeper into the practical side of AI adoption. Join us as we explore how PR and Comms professionals can move beyond the buzz and start implementing AI tools confidently in their day-to-day workflows. From content creation and media monitoring to smarter pitching and reporting, we’ll show you how to make AI not just a concept, but a daily advantage in your PR toolkit.
AI has become a key focus in the PR world - and for good reason. Evolving AI technology is rapidly transforming how PR and comms professionals work, creating new opportunities for efficiency, creativity, and impact. One thing is clear: the most successful teams will be those who adapt, embrace, and learn to use AI to their advantage.
That’s why we’ve curated a collection of insights, guides, and expert perspectives to help you navigate this shift. From practical how-tos to strategic best practices, these resources will support you in confidently integrating AI into your PR and comms strategy.
Best Practices for Using Generative AI in PR: Whether you consider yourself an AI expert, novice, or somewhere in between, this tip sheet provides expert-led guidance for understanding where to apply AI’s capabilities in your day-to-day and take full advantage of its benefits.
The Complete Guide to Generative AI in PR & Comms: This comprehensive guide explores all things AI as it relates to PR – from how teams are using it today and what the future looks like, to how PR and communications teams can take advantage of all it has to offer. Discover new use cases, navigate challenges, and craft an effective, agile AI strategy. This guide offers everything your team needs to thrive with AI.
16 Effective AI Prompts for PR Pros: Use this tip sheet as your starting point for writing effective AI prompts across essential PR activities—including content creation, crisis management, media relations, and event or campaign planning.
The AI Maturity Model for PR: Level Up Your PR Knowledge: Get an overview of the current and future state of AI and its impact on public relations. This guide examines three stages of AI’s application for PR teams, how the role of AI will mature and evolve, and the impact this growth will have on both the individual level and the public relations industry at large.
Demystifying AI in PR - How to Effectively Implement AI Without Losing the Human Touch Webinar: Explore how AI is reshaping PR in this 101 session with expert Henry Ajder (founder of Latent Space Advisory, which specialises in helping business and political leaders navigate the fast-moving AI landscape to drive informed innovation): this session covers the risks and opportunities of the use of AI, and how to adopt AI ethically and strategically.
From Awareness to Action: Implementing AI Authentically in PR Webinar**: **In this follow-up to our popular AI in PR webinar, we dive deeper into the practical side of AI adoption. Join us as we explore how PR and Comms professionals can move beyond the buzz and start implementing AI tools confidently in their day-to-day workflows. From content creation and media monitoring to smarter pitching and reporting, we’ll show you how to make AI not just a concept, but a daily advantage in your PR toolkit.
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