This document serves as Deliverable D3.2 of Cross-Re-Tour, a project funded by the European Union under the Single Market Programme. It reports the outcomes of activities carried out within Work Package 3, particularly regarding the conducted ‘Market Scan’, which mapped existing tools, innovations, measures and solutions already successfully implemented in sectors other than tourism and that could be replicated and potentially scaled by tourism SMEs. The results of the Market Scan are included in this report.
A collective effort by partners led to the identification of 98 innovative solutions, spread across the 8 Cross-Re-Tour countries (Germany, The Netherlands, Latvia, Portugal, Spain, Montenegro, Slovenia and Malta), 6 relevant Key Business Areas (Water, Energy, Food, Plastic, Transport, Furniture & Equipment) and 3 Transversal Business Areas (Client Nudging, Staff Nudging, Sustainable & Inclusive Markets). These solutions have been included in ‘Country Reports’, offering an overview of the ‘State of The Art on cross-domain open innovation for SMEs in tourism’ in the 8 countries. Each Country Report includes an analysis of mapped innovations and context-based reflections on best practices, scalability and replicability of identified innovations, recommendations to SMEs regarding their green and digital transition and possible solutions at the political level.
Recommendations made to tourism SMEs regarding their green and digital transition show similarities across the countries, despite diverse contexts, innovation landscapes and priorities. To boost their green and digital transition, tourism SMEs are suggested to focus on strong collaboration, networking, workforce development, experimentation and incremental adoption of innovations. Collaboration with local universities, and innovation hubs can strengthen capabilities and foster a culture of innovation.
When thinking about possible solutions at the political level, recommendations emphasize the need for governmental support mechanisms (e.g. simplified access to funding, fiscal incentives, and grants to lower the financial barriers to innovation), the organization of capacity-building programmes encouraging experimentation, and fostering cross-domain collaboration through innovation hubs, networking events, and public-private partnerships, which are seen as effective ways to inspire SMEs to adopt proven solutions from other fields.
While chapter 1 provides a general introduction and chapter 2 clarifies methodological aspects and terminology, chapter 3 includes 8 Country Reports, one for each Cross-Re-Tour country. Chapters 4 to 7 include lists of mapped innovations, organized based on different criteria(Key Business and Transversal Areas, current field of application, SMEs’ challenges addressed by those solutions, addressed topic of the Transition Pathway policy document). Chapter 8 provides a comprehensive, dynamic and interactive overview of mapped solutions, accessible through a so-called ‘Interactive Innovations Matrix’ while Chapter 9 offers a conclusive overview on the achieved results.
This document serves as Deliverable D3.2 of Cross-Re-Tour, a project funded by the European Union under the Single Market Programme. It reports the outcomes of activities carried out within Work Package 3, particularly regarding the conducted ‘Market Scan’, which mapped existing tools, innovations, measures and solutions already successfully implemented in sectors other than tourism and that could be replicated and potentially scaled by tourism SMEs. The results of the Market Scan are included in this report.
A collective effort by partners led to the identification of 98 innovative solutions, spread across the 8 Cross-Re-Tour countries (Germany, The Netherlands, Latvia, Portugal, Spain, Montenegro, Slovenia and Malta), 6 relevant Key Business Areas (Water, Energy, Food, Plastic, Transport, Furniture & Equipment) and 3 Transversal Business Areas (Client Nudging, Staff Nudging, Sustainable & Inclusive Markets). These solutions have been included in ‘Country Reports’, offering an overview of the ‘State of The Art on cross-domain open innovation for SMEs in tourism’ in the 8 countries. Each Country Report includes an analysis of mapped innovations and context-based reflections on best practices, scalability and replicability of identified innovations, recommendations to SMEs regarding their green and digital transition and possible solutions at the political level.
Recommendations made to tourism SMEs regarding their green and digital transition show similarities across the countries, despite diverse contexts, innovation landscapes and priorities. To boost their green and digital transition, tourism SMEs are suggested to focus on strong collaboration, networking, workforce development, experimentation and incremental adoption of innovations. Collaboration with local universities, and innovation hubs can strengthen capabilities and foster a culture of innovation.
When thinking about possible solutions at the political level, recommendations emphasize the need for governmental support mechanisms (e.g. simplified access to funding, fiscal incentives, and grants to lower the financial barriers to innovation), the organization of capacity-building programmes encouraging experimentation, and fostering cross-domain collaboration through innovation hubs, networking events, and public-private partnerships, which are seen as effective ways to inspire SMEs to adopt proven solutions from other fields.
While chapter 1 provides a general introduction and chapter 2 clarifies methodological aspects and terminology, chapter 3 includes 8 Country Reports, one for each Cross-Re-Tour country. Chapters 4 to 7 include lists of mapped innovations, organized based on different criteria(Key Business and Transversal Areas, current field of application, SMEs’ challenges addressed by those solutions, addressed topic of the Transition Pathway policy document). Chapter 8 provides a comprehensive, dynamic and interactive overview of mapped solutions, accessible through a so-called ‘Interactive Innovations Matrix’ while Chapter 9 offers a conclusive overview on the achieved results.