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Global consumers are integrating artificial intelligence (AI) into their daily lives, from everyday tasks like shopping to more advanced use cases such as delivery tracking or identifying medical needs. Some consumers are even turning to AI for companionship and mental health support, raising important questions about ethics and the boundaries between human and technology.
As AI continues to power both lifestyles and commerce, understanding these evolving behaviours and exploring the technology’s evolving role in society, is critical for brands looking to deliver relevant, trusted solutions.
Using responses from more than 10,000 online respondents from Kantar Profiles’ Respondent Hub across ten global markets, this study sets out to explore how global consumers are using AI, its role as an emerging emotional companion, attitudes towards personal data sharing, the perceived trade-offs between privacy and AI-benefits, and how they envision the technology evolving over the next few years.
Global consumers are integrating artificial intelligence (AI) into their daily lives, from everyday tasks like shopping to more advanced use cases such as delivery tracking or identifying medical needs. Some consumers are even turning to AI for companionship and mental health support, raising important questions about ethics and the boundaries between human and technology.
As AI continues to power both lifestyles and commerce, understanding these evolving behaviours and exploring the technology’s evolving role in society, is critical for brands looking to deliver relevant, trusted solutions.
Using responses from more than 10,000 online respondents from Kantar Profiles’ Respondent Hub across ten global markets, this study sets out to explore how global consumers are using AI, its role as an emerging emotional companion, attitudes towards personal data sharing, the perceived trade-offs between privacy and AI-benefits, and how they envision the technology evolving over the next few years.
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