Travel and hospitality is a huge industry estimated at 955.90 billion USD in 2025, with the hotels market accounting for nearly half of that. Once an industry dominated by travel agents, online bookings are now projected to account for 75% of all revenue by 2029. Travelers are increasingly relying on digital resources, such as travel guides, mobile apps, and streamlined booking platforms to fuel their wanderlust and plan their next adventure.

​

But booking travel online can be equal parts exciting and exhausting. The experience is often clouded by concerns about expectations versus reality, unclear cancellation policies, and the pressure to find the best deal. “Will the hotel match the photos I see online?” “What if my trip gets canceled?” “Is this the best deal I can get?” How do travel brands break through all that noise and deliver a better experience?

​

It starts with understanding today’s travel consumer. In this report we will discuss industry insights, tailored to travel and hospitality brands including where consumers get inspiration for new travel plans, what leads them to abandon their cart or book, what types of AI tools can make the online experience easier, and more.

• Inspiration
• Conversion
• Retention
• Conclusion
• Methodology