GBTA Business Travel Industry Outlook Poll - Q1/2025
February 2025
Marketing
Marketing
Key Highlights:
A growing global economy boosts business travel. Seven in 10 travel buyers (71%) say their company’s business travel bookings increased last year.
Asia Pacific (APAC) led global business travel spend growth last year, with more than three in four (78%) buyers in the region reporting a higher volume of trips compared to 2023 – including 30% who saw a significant increase.
Travel buyers generally have a positive outlook for the year ahead. Nearly half (48%) expect their company will take more business trips this year than it did last year. Only 12% expect their company will take fewer trips.
Travel programs plan to pursue a number of strategic initiatives this year. One-third (30%) are evaluating/changing Travel Management Companies (TMCs), with technology mentioned as the top reason for considering a switch.
Travel programs are slow to embrace Artificial Intelligence (AI). Only about one-third of buyers (34%) expect their program will apply AI in significant ways this year.
Even as business travel increases, travel programs remain cautious about adding staff. Only 16% of buyers expect their travel program’s staff size will increase this year.
Unlike travel programs, travel companies continue to add staff. Four in 10 supplier and TMC respondents (41%) expect their company will add staff this year. Only 6% expect their company will reduce staff. However, AI is expected to limit job growth. Of the supplier/TMC respondents who do not expect their company’s staff size will increase, almost one-third (31%) mention efficiencies achieved through AI or other technologies as a reason.
Work policies become stricter – especially at supplier/TMC companies. One-third of travel supplier/TMC respondents (34%) say their company’s Work-From-Home (WFH) policies have become stricter over the past year. Employees are required to report to an office more often, or companies are more strictly enforcing requirements they already had.
Hybrid work schedules are most prevalent in Europe, where more than three-quarters (77%) of business travel professionals report their company has a hybrid work policy for 2025, followed by APAC (62%), LATAM (58%) and NORAM (51%).
Business travel companies remain committed to people-focused initiatives. A large majority of supplier/TMC respondents (77%) expect their company will increase or maintain support of people-focused initiatives (such as accessibility and inclusion) this year.
Business travel companies ramp up sustainability efforts. Almost half of supplier/TMC respondents (48%) expect their company will increase support of sustainability efforts this year.
Contents:
A Look Back – and a Look Ahead
Travel Program Initiatives
Staffing and Work Policies
People and Planet Programs
Respondent Profile
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GBTA Business Travel Industry Outlook Poll - Q1/2025
February 2025
Marketing
Marketing
Key Highlights:
A growing global economy boosts business travel. Seven in 10 travel buyers (71%) say their company’s business travel bookings increased last year.
Asia Pacific (APAC) led global business travel spend growth last year, with more than three in four (78%) buyers in the region reporting a higher volume of trips compared to 2023 – including 30% who saw a significant increase.
Travel buyers generally have a positive outlook for the year ahead. Nearly half (48%) expect their company will take more business trips this year than it did last year. Only 12% expect their company will take fewer trips.
Travel programs plan to pursue a number of strategic initiatives this year. One-third (30%) are evaluating/changing Travel Management Companies (TMCs), with technology mentioned as the top reason for considering a switch.
Travel programs are slow to embrace Artificial Intelligence (AI). Only about one-third of buyers (34%) expect their program will apply AI in significant ways this year.
Even as business travel increases, travel programs remain cautious about adding staff. Only 16% of buyers expect their travel program’s staff size will increase this year.
Unlike travel programs, travel companies continue to add staff. Four in 10 supplier and TMC respondents (41%) expect their company will add staff this year. Only 6% expect their company will reduce staff. However, AI is expected to limit job growth. Of the supplier/TMC respondents who do not expect their company’s staff size will increase, almost one-third (31%) mention efficiencies achieved through AI or other technologies as a reason.
Work policies become stricter – especially at supplier/TMC companies. One-third of travel supplier/TMC respondents (34%) say their company’s Work-From-Home (WFH) policies have become stricter over the past year. Employees are required to report to an office more often, or companies are more strictly enforcing requirements they already had.
Hybrid work schedules are most prevalent in Europe, where more than three-quarters (77%) of business travel professionals report their company has a hybrid work policy for 2025, followed by APAC (62%), LATAM (58%) and NORAM (51%).
Business travel companies remain committed to people-focused initiatives. A large majority of supplier/TMC respondents (77%) expect their company will increase or maintain support of people-focused initiatives (such as accessibility and inclusion) this year.
Business travel companies ramp up sustainability efforts. Almost half of supplier/TMC respondents (48%) expect their company will increase support of sustainability efforts this year.