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What is Generative Engine Optimization (GEO)?
Think about how you use search engines, such as Google. Traditionally, you would enter a search term or a question and receive a list of related links, but now the first search result you often see is a summarized answer at the top of the results page. This is a "generative engine" at work. Think of it like an AI assistant that reads countless websites for you to fetch you a quick answer.
Generative Engine Optimization, or GEO, is the process of making sure your website’s information is easy for these AI assistants to find, understand, and use in summarized answers. For a Destination Marketing Organization, this is crucial. You want the AI to recommend your itineraries, your partners, and your website when someone asks a question like, “What’s a fun thing to do in [your destination]?”
This guide will walk you through a three-phase plan to get your organization ready for the new world of search.
What is Generative Engine Optimization (GEO)?
Think about how you use search engines, such as Google. Traditionally, you would enter a search term or a question and receive a list of related links, but now the first search result you often see is a summarized answer at the top of the results page. This is a "generative engine" at work. Think of it like an AI assistant that reads countless websites for you to fetch you a quick answer.
Generative Engine Optimization, or GEO, is the process of making sure your website’s information is easy for these AI assistants to find, understand, and use in summarized answers. For a Destination Marketing Organization, this is crucial. You want the AI to recommend your itineraries, your partners, and your website when someone asks a question like, “What’s a fun thing to do in [your destination]?”
This guide will walk you through a three-phase plan to get your organization ready for the new world of search.
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