Now in its third year of production, Skift Meetings Forum 2025 brought together a ‘who’s who’ list of B2B thought leaders to share ideas and tackle the industry’s toughest questions.

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This report brings you the most actionable insights from the forum, with topics covering:

• Business Festivals: Learn how C2 proves the commercial value of creativity and invests in the return on relationships
• Brand Activations: Find out how HubSpot and a leading event agency are embracing the rise in experiential marketing
• **Experience Design: **Discover how Gen Z is redefining immersive experiences, and uncover four key strategies to meet the new demand
• Event Communities: Gain insight into how top brands like TED, Forbes, and Pinterest foster a sense of belonging
• AI Use Cases: Browse through a curated list of the top 10 AI tools for events
• ** Event Startups:** Take inspiration from two women entrepreneurs who built multi-million-dollar events from the ground up
• Joy as a KPI: Learn why IMEX’s Head of Program treats moments of joy as the ultimate measure of an event’s success
• Active Listening: Find out what happens when keynote speakers are transformed into keynote listeners

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• Weaving Commerce and Creativity Into an Iconic Experience
• Delivering Event Activations That Elevate Brands
• How Unexpected Moments and Experiences Elevate Attendee Experience
• The New Rules of Event Leadership: Bold Vision, Real Community, Lasting Impact
• How AI Is Shaping Tomorrow’s Live Experiences
• Building Bold Events from the Ground Up
• The Power of Listening
• Reflections and Signals: Keynote Listeners Respond