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The Agility Advantage
Social media transforms the world at breakneck speed. The rate of change is unprecedented. And so forth. Yeah, yeah. You get it.
The “whirlwind” clichés have been true for years, and they’re still true today. And chasing success in that whirlwind isn’t for the faint of heart. In the nine years we’ve published our annual Social Media Trends report, we’ve seen too many social marketers burn out chasing trending tactics that are red-hot today and forgotten tomorrow.
That’s why this year, we shifted our focus to look deeper behind what’s trending—and understand what’s working.
The top-performing social teams aren’t jumping on every trend. They’re building social listening into the heart of their corporate strategy to find, understand, and take action on the trends that are right for them. They’re rewriting the playbook with new content approaches that break more than a few long-standing rules. And they’re finding new ways to accelerate everything from content creation to strategic planning with a little help from—you guessed it—AI.
5 Ways to Turn the Insights in This 45-Page PDF into Action
Share the knowledge
Create a summary of the most relevant stats for your organization and share them with your team as a Slack message, email, or slide deck.
Dive in together
Hold a team meeting where you read and discuss the report together. (It’s like BookTok—with less smut.)
Start a conversation
Pull out your top three insights and create a thought leadership post on LinkedIn, adding your own point of view on the trends.
Loosen purse strings
Use the stats that are most relevant to your organization to build a business case around an experiment or investment your team wants to pursue in 2025.
Plan big moves
Pick a trend and do a quick competitive analysis to see where your brand stacks up and identify the biggest opportunities.
Research Methods
This report is based on a commercial survey of 3,864 marketers, conducted in August 2024. We also conducted primary interviews with social marketing practitioners and leaders.
Our primary data has been supplemented by Talkwalker, as well as secondary research from Statista, Deloitte, Forbes, NielsenIQ, Archrival, Wakefield Research, The Social Intelligence Lab, HubSpot, LinkedIn, TikTok, YouTube, The CMO Survey, and others.
Methodology Note:
Survey respondents were from 99 countries, with the most common being:
The Agility Advantage
Social media transforms the world at breakneck speed. The rate of change is unprecedented. And so forth. Yeah, yeah. You get it.
The “whirlwind” clichés have been true for years, and they’re still true today. And chasing success in that whirlwind isn’t for the faint of heart. In the nine years we’ve published our annual Social Media Trends report, we’ve seen too many social marketers burn out chasing trending tactics that are red-hot today and forgotten tomorrow.
That’s why this year, we shifted our focus to look deeper behind what’s trending—and understand what’s working.
The top-performing social teams aren’t jumping on every trend. They’re building social listening into the heart of their corporate strategy to find, understand, and take action on the trends that are right for them. They’re rewriting the playbook with new content approaches that break more than a few long-standing rules. And they’re finding new ways to accelerate everything from content creation to strategic planning with a little help from—you guessed it—AI.
5 Ways to Turn the Insights in This 45-Page PDF into Action
Share the knowledge
Create a summary of the most relevant stats for your organization and share them with your team as a Slack message, email, or slide deck.
Dive in together
Hold a team meeting where you read and discuss the report together. (It’s like BookTok—with less smut.)
Start a conversation
Pull out your top three insights and create a thought leadership post on LinkedIn, adding your own point of view on the trends.
Loosen purse strings
Use the stats that are most relevant to your organization to build a business case around an experiment or investment your team wants to pursue in 2025.
Plan big moves
Pick a trend and do a quick competitive analysis to see where your brand stacks up and identify the biggest opportunities.
Research Methods
This report is based on a commercial survey of 3,864 marketers, conducted in August 2024. We also conducted primary interviews with social marketing practitioners and leaders.
Our primary data has been supplemented by Talkwalker, as well as secondary research from Statista, Deloitte, Forbes, NielsenIQ, Archrival, Wakefield Research, The Social Intelligence Lab, HubSpot, LinkedIn, TikTok, YouTube, The CMO Survey, and others.
Methodology Note:
Survey respondents were from 99 countries, with the most common being:
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