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Artificial intelligence - generative AI in particular - is accelerating change across every industry, including travel, and represents the new frontier of globalization: breaking barriers, connecting people, and driving innovation for the greater good. It’s our opportunity to build a smarter, more inclusive, and connected world. At Booking.com, this technology is the heart of the innovation we are leading to build the future of travel technology.
For decades, Booking.com has set the benchmark for AI innovation in the travel industry. Froam our earliest applications of machine learning to the latest AI advances, we have continually enhanced every aspect of the customer journey. With the rapid acceleration and immense force of generative AI, we are embracing this momentum to transform how people search for, book and experience travel, further advancing our mission of making it easier for everyone to experience the world. Our leadership in AI is not simply about deploying new tools, but about shaping how those tools deliver real-world value for travelers and partners around the globe.
As the public and private sectors continue to invest in AI as a catalyst for growth, we are entering a new era of adoption: one that brings significant opportunity, but also shared responsibility. Building trust, ensuring transparency, and prioritizing safety are essential as we guide our customers, and the travel industry at large, into this new chapter. We embrace this responsibility, aiming not only to advance AI innovation, but also to lead by example in its ethical and responsible deployment.
Guided by our commitment to learning and collaboration, we set out to understand how people truly feel about AI. Through comprehensive research spanning over 37,000 respondents across 33 countries, we explored people’s attitudes towards AI, how they use it today, and what they want from it in the future.
With this report, we aim to offer new insights and bring perspectives to the forefront that will help shape the next chapter of AI in travel and beyond. As a global leader in online travel, we understand that thriving in the AI era, much like in travel, requires adaptability, agility and the relentless pursuit of exploring new horizons. Now is the time to forge the future, together.
Artificial intelligence - generative AI in particular - is accelerating change across every industry, including travel, and represents the new frontier of globalization: breaking barriers, connecting people, and driving innovation for the greater good. It’s our opportunity to build a smarter, more inclusive, and connected world. At Booking.com, this technology is the heart of the innovation we are leading to build the future of travel technology.
For decades, Booking.com has set the benchmark for AI innovation in the travel industry. Froam our earliest applications of machine learning to the latest AI advances, we have continually enhanced every aspect of the customer journey. With the rapid acceleration and immense force of generative AI, we are embracing this momentum to transform how people search for, book and experience travel, further advancing our mission of making it easier for everyone to experience the world. Our leadership in AI is not simply about deploying new tools, but about shaping how those tools deliver real-world value for travelers and partners around the globe.
As the public and private sectors continue to invest in AI as a catalyst for growth, we are entering a new era of adoption: one that brings significant opportunity, but also shared responsibility. Building trust, ensuring transparency, and prioritizing safety are essential as we guide our customers, and the travel industry at large, into this new chapter. We embrace this responsibility, aiming not only to advance AI innovation, but also to lead by example in its ethical and responsible deployment.
Guided by our commitment to learning and collaboration, we set out to understand how people truly feel about AI. Through comprehensive research spanning over 37,000 respondents across 33 countries, we explored people’s attitudes towards AI, how they use it today, and what they want from it in the future.
With this report, we aim to offer new insights and bring perspectives to the forefront that will help shape the next chapter of AI in travel and beyond. As a global leader in online travel, we understand that thriving in the AI era, much like in travel, requires adaptability, agility and the relentless pursuit of exploring new horizons. Now is the time to forge the future, together.
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