Understand traveler expectations, optimize your vacation rental business and attract more bookings

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Short-term rental guests represent a desirable and lucrative consumer segment. Travelers who book vacation rentals spend more and take longer trips compared to other travelers, and they are more likely to seek out new travel experiences. While the short-term rental market provides a popular alternative to traditional accommodations, the market’s mainstream status brings with it rising expectations from travelers.

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Guests increasingly expect a higher standard of quality and service from vacation rentals. Understanding traveler shopping behaviors and preferences can help hosts optimize their listings and deliver a satisfying guest experience. This white paper provides data and insights on the short-term rental guest based in the United States and highlights best practices to help hosts attract high-value travelers and grow their business.

• Introduction
• Methodology
• Key terms
• The short-term rental guest
• The lodging decision: How travelers compare hotels and vacation rentals
• Changing traveler perceptions and standards for short-term rentals
• How guests choose among short-term rentals
• Conclusion