Just as the industry was recovering from the pandemic, it is facing another challenge.
Geopolitical tensions and economic uncertainties will have an impact on tourism in the coming year.
However, within every challenge is an opportunity.
Travel Market Report’s Outlook on Global Travel Trends, 2025 explores which destinations are shaping traveller preferences around the world.
Different destinations offer different benefits. While some may be well-known bucket-list experiences, such as European countries like Italy and Greece, others promise travelers an opportunity to explore beyond the familiar.
For example, the Middle East’s tourism sector is surging. Total tourism spend in the region is expected to hit US$350 billion by 2030. While much of this growth is attributed to business travel, the Middle East is also seeing unprecedented growth in leisure and lifestyle travel, driven by high-net-worth travelers.
The Asia-Pacific region also offers a range of unique experiences that appeal to travelers, such as local cuisine, shopping, and immersive activities. Exploring new destinations will also address a client’s fear of overcrowded attractions.
In addition to being our first Global Travel Trends Outlook, this is also the first TMR Outlook that addresses travel advisors’ use of AI technology.
With the world changing politically and technologically almost every day, we hope that this Outlook provides insights on how travel advisors can navigate the changes and growth of their businesses.
Just as the industry was recovering from the pandemic, it is facing another challenge.
Geopolitical tensions and economic uncertainties will have an impact on tourism in the coming year.
However, within every challenge is an opportunity.
Travel Market Report’s Outlook on Global Travel Trends, 2025 explores which destinations are shaping traveller preferences around the world.
Different destinations offer different benefits. While some may be well-known bucket-list experiences, such as European countries like Italy and Greece, others promise travelers an opportunity to explore beyond the familiar.
For example, the Middle East’s tourism sector is surging. Total tourism spend in the region is expected to hit US$350 billion by 2030. While much of this growth is attributed to business travel, the Middle East is also seeing unprecedented growth in leisure and lifestyle travel, driven by high-net-worth travelers.
The Asia-Pacific region also offers a range of unique experiences that appeal to travelers, such as local cuisine, shopping, and immersive activities. Exploring new destinations will also address a client’s fear of overcrowded attractions.
In addition to being our first Global Travel Trends Outlook, this is also the first TMR Outlook that addresses travel advisors’ use of AI technology.
With the world changing politically and technologically almost every day, we hope that this Outlook provides insights on how travel advisors can navigate the changes and growth of their businesses.