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Audiences are far more multidimensional than traditional targeting might suggest.
When building audience profiles, today’s leading brands and creators are exploring adjacent audience interests to inspire fresh content themes, product innovations, and strategic partnerships.
Campaigns that break norms are widely celebrated amongst social audiences and often spark viral UserGenerated Content (UGC). That’s why Tubular’s Insights & Strategy team set out to identify the connection between seemingly unrelated topics, like Beauty and Car Racing, to uncover new opportunities for connection, collaboration, and growth.
By digging into real-world brand examples, we highlight how bold, cross-category partnerships reap meaningful engagement and measurable impact.
Audiences are far more multidimensional than traditional targeting might suggest.
When building audience profiles, today’s leading brands and creators are exploring adjacent audience interests to inspire fresh content themes, product innovations, and strategic partnerships.
Campaigns that break norms are widely celebrated amongst social audiences and often spark viral UserGenerated Content (UGC). That’s why Tubular’s Insights & Strategy team set out to identify the connection between seemingly unrelated topics, like Beauty and Car Racing, to uncover new opportunities for connection, collaboration, and growth.
By digging into real-world brand examples, we highlight how bold, cross-category partnerships reap meaningful engagement and measurable impact.
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