Category:
Advertising & Audience Solutions
Company Size:
>100
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Adara

Adara is a company that specialises in travel intent marketing. They use a combination of data sources to provide travel brands and advertisers with insights into consumer behaviour and travel intent. This allows advertisers to target their marketing campaigns more effectively and reach consumers who are more likely to be interested in their products or services.

A-B Testing
APIs & Integrations
Audience Modelling & Segmentation
Behavioural Data
Benchmarking Data
Campaign Measurement
Campaign Optimisation
Co-op Marketing Solutions
Competitor Data
Consumer Trends Data
Data & Market Intelligence
Data Custom Research
Data Privacy
Direct Advertising
Display Advertising
Global Distribution Solutions
Market Intelligence Data
Media Planning
Metasearch
Native Advertising
Pay-Per-Click Advertising
Perception Data
Performance Advertising
Programmatic Advertising
Scaleable Distribution Solutions
Search Advertising
Social Media Advertising
Description of Services:
  • Target High-Value Travellers: Adara can help DMOs target travellers who are most likely to be interested in visiting their destination. This can be done by using Adara's data on traveller intent, demographics and interests.
  • Optimise Marketing Campaigns: Adara can help DMOs optimise their marketing campaigns by providing them with data on how their campaigns are performing. This data can be used to make adjustments to campaigns in order to improve their effectiveness.
  • Measure the Impact of Marketing Campaigns: Adara can help DMOs measure the impact of their marketing campaigns by providing them with data on how many people saw their campaigns, how many people clicked on their campaigns and how many people booked a trip to their destination as a result of seeing their campaigns.
  • Gain Insights into Traveller Behaviour: Adara can help DMOs gain insights into traveller behaviour by providing them with data on where travellers are coming from, where they are staying and what they are interested in doing while they are visiting their destination. This data can be used to improve the visitor experience and develop new marketing campaigns.
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