Category:
Market & Business Intelligence
Company Size:
20 - 50
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Data Appeal

Data Appeal specialises in Destination Data & Analytics. They offer a platform called D/A Destinations specifically designed to help tourism destinations leverage data for strategic decision-making.

Data Appeal’s combination of geospatial data, sentiment intelligence and market trends enhances the growth of organisations around the world. Their AI-enabled solutions and key performance indicators help businesses across all sectors to monitor, analyse and profile the customer and traveller experience of any territory.

Campaign Optimisation
Consumer Trends Data
Data & Market Intelligence
Market Intelligence Data
User Reviews & Reputation Management
Strategic Planning
Predictive & Forecasting Data
Visitor Lifecycle Data
Description of Services:
  • Data-Driven Decision Making: Data Appeal empowers DMOs with data and analytics to make informed decisions about marketing strategies, resource allocation and overall destination development.
  • Improve Marketing ROI: By understanding visitor behaviour and preferences, DMOs can optimise their marketing campaigns for better return on investment.
  • Enhance Visitor Experience: Data insights can guide DMOs in improving the visitor experience by addressing areas of concern and optimising the destination's offer.
  • Measure & Track Performance: Data Appeal's tools allow DMOs to track key performance indicators (KPIs) and measure the effectiveness of their marketing and destination development efforts.
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