Category:
Advertising & Audience Solutions
Company Size:
>100
Source Partner:
Go to Website
Contact
Featured

Google

Google is a multinational technology company specialising in Internet-related services and products, which includes a vast network of properties like Search, Maps, YouTube and Google Ads. These properties can be powerful tools for DMOs to reach and engage potential travellers.

Data & Market Intelligence
Display Advertising
Advertising & Media
Search Engine Optimisation (SEO)
Technology Solutions
Description of Services:
  • Increase Destination Visibility: Google Search and Maps play a crucial role in traveller research. DMOs can leverage SEO and Google My Business to improve their destination's ranking and ensure key information is readily available for travellers.
  • Targeted Advertising: Using Google Ads and Display & Video 360, DMOs can reach potential travellers based on demographics, interests and travel intent. This allows for highly targeted campaigns that resonate more effectively.
  • Compelling Content Marketing: DMOs can use YouTube and other platforms to create engaging video content showcasing the destination's attractions and experiences, further enticing potential visitors.
  • Data-Driven Marketing: Google Analytics and Consumer Insights provide valuable data on traveler behaviour and trends. DMOs can use this data to tailor their marketing campaigns for better results.
  • Improve Visitor Experience: By managing a Google My Business profile, DMOs can provide accurate and up-to-date information about the destination, including photos, reviews and events, leading to a better user experience for travellers.
Testimonial:

Latest

Google

Case Studies

No items found.

Other entries in

Advertising & Audience Solutions
No items found.
Featured

Mixed Reality

Mixed Reality is a company specialising in mixed reality technology. They produce content, provide consulting services and explore the potential of XR in various industries.

No items found.
Featured

Hopguides

Hopguides empowers travel influencers and operators to co-create AI-enhanced tours and turn insightful journeys into sellable tourist products. Travellers gain authentic and personalised explorations and products that represent the spirit of the destination. This is enhanced further by curated city guides, Audio and visual Content, offline access and User-generated guides.

Featured

OptimizaData

OptimizaData is a data analytics company specialising in the tourism industry. They provide tools and services to help destinations understand their visitors, optimise marketing efforts and make data-driven decisions.

Featured

Sustainable Development Index

The Sustainable Development Index (SDI) is developed by SDI-RATING Ltd. It measures the ecological efficiency of human development.

Featured

Travel Alliance Partnership

Travel Alliance Partnership is a marketing agency offering strategic growth services in travel PR, digital marketing and travel trade marketing. They serve all levels of the travel industry through membership programmes, industry events and educational resources that focus on community collaboration and partnership.

Featured

Poolpio

Poolpio is a creative studio specializing in high-quality immersive content creation and experiences. They offer a range of services, including video production, 360° video and VFX post-production, and virtual production solutions. Poolpio works with companies across various industries to develop compelling content for linear and interactive stories, powerful branding experiences, and VR training applications. They cater to clients looking for innovative ways to engage audiences through immersive technologies.