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Imotion analytics

Video surveillance systems, with a layer of intelligence to your network of cameras already installed. monitorization capacity, influx trajectories of people, objects, vehicles, gender, age and emotional states,

AI
Data Analytics and Data Management
Market Intelligence Data
Description of Services:
  • Understanding Visitor Behaviour: DMOs can utilise Imotion Analytics to gain deeper insights into visitor behaviour at tourist attractions, events, and within marketing materials. This can help identify areas of interest, understand emotional responses to experiences, and optimise visitor journeys.
  • Enhancing Visitor Experiences: By analysing visitor behaviour, DMOs can identify opportunities to enhance visitor experiences. For example, optimising exhibition layouts, improving signage, or creating more engaging marketing content.
  • Measuring Marketing Campaign Effectiveness: Imotion Analytics can be used to assess the effectiveness of DMO marketing campaigns by measuring emotional responses and attention levels of potential visitors.
  • Product Development and Testing: DMOs can use Imotion Analytics to test new products or services, such as virtual or augmented reality experiences, by gathering feedback on user experiences and emotions.
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