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Market & Business Intelligence
Company Size:
20 - 50
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Mabrian

Mabrian is a leading provider of Travel Intelligence powered by Big Data, Artificial Intelligence (AI) and human expertise in the tourism sector. They develop and use advanced technology to gather and analyse big data from various global sources exclusively for the tourism industry.

Benchmarking Data
Consumer Trends Data
Data & Market Intelligence
Booking & Travel Demand Data
Strategic Planning
Sustainability Data
Tourism Data Observatory
Description of Services:
  • Data-Driven Marketing & Destination Development: Mabrian empowers DMOs with data and insights to make informed decisions about their marketing strategies, resource allocation and overall destination development efforts.
  • Develop Targeted Marketing Campaigns: By understanding visitor profiles and travel behaviour, DMOs can develop targeted marketing campaigns that resonate with their ideal audience in the right channels.
  • Measure & Track Success: Mabrian's tools allow DMOs to track key performance indicators (KPIs) and measure the effectiveness of their marketing campaigns and destination development strategies.
  • Optimise Marketing ROI: Data insights can help DMOs optimise their marketing budget by targeting the right audience and measuring the return on investment (ROI) of their marketing efforts.
  • Promote Sustainable Tourism Practices: Data analysis can inform strategies for reducing the environmental impact of tourism and promoting sustainable practices within the destination.
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