Category:
Consulting & Strategy
Company Size:
20 - 50
Source Partner:
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Project M

Project M is a leading German consulting firm specialising in tourism strategy. They offer a comprehensive range of services to help tourism businesses and organisations develop and implement successful strategies for growth and development.

Benchmarking Data
Competitor Data
Data & Market Intelligence
Destination Strategy
Custom Research
Data Analytics and Data Management
Strategic Planning
Consulting & Advisory
Branding & Design Services
Description of Services:
  • Initial Consultation: Project M begins by understanding the DMO's goals, challenges and target market. This involves in-depth discussions about the destination's unique selling points, current marketing efforts and desired outcomes.
  • Market Research & Data Analysis: Project M conducts comprehensive market research to gather data on visitor demographics, preferences and behaviour. They analyse existing data to identify trends and opportunities.
  • Strategy Development: Based on the research and analysis, Project M develops a tailored tourism strategy for the DMO. This includes defining target markets, positioning the destination and outlining marketing and promotional activities.
  • Destination Development & Infrastructure Planning: Project M can assist DMOs in developing new attractions, improving infrastructure and enhancing the overall visitor experience. This involves identifying potential development areas, conducting feasibility studies and providing recommendations.
  • Implementation & Monitoring: Project M works closely with the DMO to implement the developed strategy, providing ongoing support and monitoring the progress of the initiatives.
  • Evaluation & Optimisation: Project M evaluates the effectiveness of the implemented strategies and provides recommendations for optimisation based on the collected data and feedback.
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