2.3 The Visitor Buying Cycle

In this template, we are looking at what we here at DTTT have identified as the key stages of the Visitor Buying Cycle.

In this template, we are looking at what we here at DTTT have identified as the key stages of the Visitor Buying Cycle: Awareness, Interest, Planning, Conversion, Experience and Sharing.

In this template, we are looking at what we here at DTTT have identified as the key stages of the Visitor Buying Cycle: Awareness, Interest, Planning, Conversion, Experience and Sharing.

This template allows your team to walk through each of these 6 stages, discussing how you engage with your visitors at each step, and coming up with new touchpoints to help keep your potential visitors engaged at each step of their journey.

Using this template can be helpful to re-think current approaches and activities towards being ultra-efficient and effective in targeting and engaging with consumers along all stages of the visitor cycle.

Few questions you might find interesting to answer are:

  • How can you leverage each stage of the visitor cycle and tap into opportunities to succeed?
  • How should you develop your brand and brand stories?
  • What is your role in delivering visitor experiences?
  • What is the impact of your DMOs reputation?
  • How can you be more socially engaging and creative in your overall approach?

Use the first side of the column beneath each stage to ideate new ideas, and then the second half of the column to vote together on the final five actionable ideas that your organisation can put in place.


In this template, we are looking at what we here at DTTT have identified as the key stages of the Visitor Buying Cycle: Awareness, Interest, Planning, Conversion, Experience and Sharing.