5.3 Customer Persona Card

You might find it useful to create a sort of ID for the persona, what we call the “Customer Persona Card”.

After mapping out all the necessary information about your personas you might find useful to create a sort of ID for the persona, what we call the “Customer Persona Card”, a visual and clear representation of the persona, with a real picture to portray it.

After mapping out all the necessary information about your personas you might find useful to create a sort of ID for the persona, what we call the “Customer Persona Card”, a visual and clear representation of the persona, with a real picture to portray it.

In case you have research around audiences that is up to date and relevant, the template can be used to visualise and illustrate findings and preferences a bit better. You can fill in the template as a group or individually. The goal is to be as precise as possible when filling in the persona descriptions, using an image and quote to humanise your customers. Each persona should function as a reminder to always keep the customer needs, expectations and preferences in mind when delivering marketing activities.

If you are operating in different markets, it is useful to adapt the personas to the specific market needs, ensuring your messaging and communication is targeted and efficient. Circulating the personas internally can help to understand and focus who you are targeting, humanising your customers to personalise your marketing activities.

Use the template to assign real characteristics to your personas such as adjectives that define them, a measure of the personality, the preferred channels, the goals in life and the frustrations or challenges they are facing, the motivations and the brands they interact mostly with.


After mapping out all the necessary information about your personas you might find useful to create a sort of ID for the persona, what we call the “Customer Persona Card”, a visual and clear representation of the persona, with a real picture to portray it.