"Digital has evolved, it has become far more complex and wide reaching and we're adapting our membership content to reflect this shift". We're doing this with new collections.
For many years now, we've championed the importance of digitalisation across the entire tourism ecosystem, especially as a driver for change and transformation - whether that's digitally augmented product and experiences or supply-chain transparency.
We're launching two dedicated series' to reflect this major shift in tourism today:
The first of these series is a new Digital Trends & Marketing Series, because whilst the scope for digital innovation has expanded, our members need digital to deliver more than ever, by staying on the cutting-edge of digital trends and consumer behaviour.
We'll be launching the following collections to help you get you master your game:
The second series focuses on the many exciting developments in relation to destinations making that shift, to become more competitive at a product and experience level and more transformative in their mission to be purpose-led and sustainability driven.
To provide the right leadership on this, we're going to launch a series of collections focusing on:
DTTT Flagship Events are back and the best bit? You don't have to wait until 2024 to get your dose of inspiration, we already have so much for you later this year.
Here's' what's coming up for 2023...
Firstly if you joined our 'conversation with at Arabian Travel Market' we're back again at World Travel Market with a new gathering of leaders. Join us on Tuesday 7th November for an exclusive session where we'll exploring the State of Marketing 2024, what does our most recent research with more than 300 DMOs around the world tell us about the future of marketing and how can destinations stay on top of their game?Request to join
We're launching a brand new event in London, together with Google. If you're passionate and amazing digital content, marketing and collaborations which take your brand to the next level, this is a must attend event, happening right in the heart of Google's London HQ.
The programme will packed with inspiring sessions, shining a spotlight on the digital destination all starts, with plenty of room on the programme to discuss major trends. Hosted by Google, we're doing a special spotlight on video, to learn what's trending on YouTube and to hear about the latest digital and consumer trends. We'll also be looking at how travel brands are starting to implement Google's AI solutions in transforming digital brand experiences. This is a programme that'll punch well above its weight.
Join us for X. Awards 2023, where a new set of award categories give recognition to the very best in tourism. Applications are now open and this year, we'll be hosting an in-person awards ceremony for the first time ever, hosted by Skyscanner at their brand new HQ in London's Soho district.
Check out the 2023 award categories:
This Award is all about industry products and experiences, whether these are at a concept level or fully executed, standing out in the overall design of their initiatives. Additionally, this Award looks to recognise the true leaders of placemaking, through leadership, cultural richness, identity and design, demonstrating the role of people and community can play in shaping that sense of place.
This Award is about recognising destinations and organisations which stood out for their strength, originality and effectiveness in supporting local industry. We're looking for those who have worked to create impact by supporting the industry to be more digitally competitive, resilient and adaptable to current trends.
It is widely recognised that sustainability will define our industry's recovery. This Award recognises strong initiatives and excellent leadership, seeking to identify those not only saying, but also doing and succeeding, when it comes to sustainability, ensuring our industry creates a positive impact on communities, people and planet.
After a year like no other, in which digital has dominated our daily lives, the Digital Impact Award gives recognition to those who have created cut-through with the most impactful, innovative and uniquely engaging digital brand concepts in the industry today.
This award recognises individuals, organisations, and businesses that have made significant contributions to the tourism industry. The award honours those who have demonstrated outstanding leadership, innovation, and commitment to promoting tourism and creating economic opportunities.
This is set to be a mind-blowing line-up of best in class from the world's leading tourism players.
If you thought all of that wasn't exciting enough, wait until you see what we have in store for 2024! Next year is set to be absolutely packed, with events designed to help you explore, ideate and take toll of every major trend and development in tourism globally. 2024 is a year not to be missed!
We're so excited to tell you about X. Design Week 2024, which will be hosted in Athens, together with our partners from Marketing Greece.
Joins us for two days exploring every major trend in tourism, in a truly collaborative environment. X. Design Week is all about co-design, exploring ideas, discussing developments and hearing from peers in a truly unique format where the DTTT is your facilitator. What better place to do that than with the inspirational backdrop of Athens - a truly wonderful destination to visit.
Did somebody say festival? Join us in Tallinn, Estonia for X. Festival 2024 is set to bring a groundbreaking gathering of the very best in tourism, bringing together leading brands from across the global tourism industry to showcase what they're doing and how they're transforming tourism.
This year's event is hosted in partnership with Enterprise Estonia, an organisation driven to make Estonia's tourism industry a leading competitor when it comes to innovation.
In true festival spirit, we're making X. Festival 2024 a gathering not only of the world's leading destination and travel brands, but a gathering of brilliant tech start-ups from across the industry. This event is set to be fun, inspiring and productive, so make sure it's in your diary as a must-attend event and get yourself over to snowy Estonia next winter.
Following the huge success of our leadership programmes for tourism, the knowledge team have been hard at work developing a suite of new leadership programmes for 2024. To sum it up, our leadership programmes are designed to equip the next generation of leaders with the human-centred skills necessary to navigate change, wherever it comes from.
Whether you're new to the industry or looking to evolve within it, each programme gives you the strategic capability and insight, together with the methods and techniques, to become an in-house or external change maker. These programmes build on broad, soft skills, so you can lead any team or organisation through change.
All leadership programmes will run twice over each 12 month period in scheduled cohorts, meaning teams or student groups can enrol together and share insights between themselves. There are two live drop-in discussions sessions per semester, with each offering a professional certificate from the DTTT, certifying successful completion of a final exam.
Here at the Digital Tourism Think Tank, we have made five key pledges in support of the EU's Transition Pathway for Tourism, supporting. In particular, this means we are 100% behind the European Commission's commitment to supporting the twin transition in tourism, investing in digitalisation and sustainability as key drivers for competitiveness.
Here's a snapshot at how we're supporting this:
We think this makes a pretty exciting programme and we hope you'll be joining this as we come together to collectively drive transformation across our industry.
Advisory has always been just one way in which we support the industry to spot trends, examine their competitive positioning and lead a bold process of transformation. As technology requires increasingly narrow specialisms, we're building an ecosystem of specialists to provide specialised support around horizon technology developments. If you're interested to be part of this, just reach out to the team.