Despite Finland's exceptional qualities, the country was once considered a rather niche destination within European tourism.
Despite Finland's exceptional qualities, and perhaps because of its northern location and less than Mediterranean climate, the country was once considered a rather niche destination within European tourism.
Despite Finland's exceptional qualities, and perhaps because of its northern location and less than Mediterranean climate, the country was once considered a rather niche destination within European tourism.
Finland offers unique potential as a tourist destination. It has many strings to its bow - natural sights of outstanding beauty, a unique local culture and the famous Northern Lights. Yet despite its exceptional qualities, and perhaps because of its northern location and less than Mediterranean climate, the country was once considered a rather niche destination within European tourism.
Undeterred, the Finnish National Tourist Board has successfully translated the qualities associated with Finland into into a compelling and successful branding strategy. Its website has received the #DTTT Award 2013 for Branding, and is considered one of the best examples within the tourist industry of a visually engaging and inspirational website.
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