Category:
Advertising & Audience Solutions
Company Size:
>100
Source Partner:
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Tripadvisor

Tripadvisor offers a suite of services specifically designed to empower Destination Marketing Organisations in promoting their destinations to a global audience.

Behavioural Data
Campaign Measurement
Campaign Optimisation
Co-op Marketing Solutions
Display Advertising
Market Intelligence Data
Metasearch
Social Media Advertising
Content Marketing
Booking & Travel Demand Data
Community Platforms
Content Strategy
Destination Strategy
User Reviews & Reputation Management
Description of Services:
  • Destination Listing & Management: This is the core service of Tripadvisor for DMOs. It allows them to claim and manage their destination listing, ensuring accurate information and positive first impressions for potential visitors. DMOs can also showcase attractions, events, and itineraries within their listing.
  • User Reviews & Reputation Management: Tripadvisor is renowned for its user review platform. DMOs can leverage this by encouraging visitors to leave positive reviews and by responding constructively to feedback. This transparency fosters trust and can significantly influence travel decisions.
  • Travel Forums: Tripadvisor forums provide a platform for travellers to ask questions, share experiences, and connect with locals. DMOs can participate in these forums to provide valuable insights, address concerns, and promote local businesses and attractions.
  • Sponsored Content & Advertising: Tripadvisor offers various advertising options for DMOs. This can include sponsored content placements with targeted messaging, display ads aimed at specific traveller segments, and metasearch advertising to increase visibility within relevant travel searches.
  • Analytics & Insights: Tripadvisor provides DMOs with valuable data and analytics about traveller behaviour within their destination listing and related searches. This data can be used to understand visitor demographics, interests and travel patterns, informing future marketing and promotional strategies.
  • Co-operative Marketing Solutions: Tripadvisor offers co-marketing opportunities to DMOs for partnering with travel brands and businesses. This allows DMOs to leverage the reach of established travel players and expand their marketing footprint.
Testimonial:

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