Event
Reflecting on the role of brand and content to engage visitors differently
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Featuring
Travel Oregon
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Kevin joined us to speak about the evolution of the Travel Oregon brand, the role of content, sustainability and how the marketing team structure has expanded from 8 to 27.
Kevin joined us to speak about the evolution of the Travel Oregon brand, the role of content, sustainability and how the marketing team structure has expanded from 8 to 27.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus. Kevin joined us to speak about the evolution of the Travel Oregon brand, the role of content, sustainability and how the marketing team structure has expanded from 8 to 27.
He shares the challenges of this change in direction and different campaigns and brand manifesto that goes beyond just creative.
Kevin Wright serves as the Vice President of Global Marketing for Travel Oregon, leading the agency’s award-winning marketing programs. Wright began his career in Colorado where he served as the Marketing Director for Loveland Ski Area and Marketing Specialist for the Colorado Tourism Office.
