Tiki for Tomorrow

Tiki believes in giving back to its destination partners who work tirelessly to make travel unforgettable. Supporting the communities they serve isn’t just a gesture – it’s a reflection of their core company ethos to invest in the places and people that make tourism thrive.

Through the Tiki for Tomorrow Programme, Tiki commits to donating 2% of every Destination Marketing Organisation’s (DMO’s) media spend of $100,000 or more to a local or regional charity of the DMO’s choosing. This initiative ensures that Tiki’s partnerships not only promote destinations but also support the communities that bring them to life.
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How It Works

When a DMO qualifies for the programme, they select a local or regional 501(c)(3) nonprofit organisation that reflects their community’s needs. Tiki then donates directly to the chosen charity, while ensuring the DMO retains full use of its marketing budget.

Eligibility is simple: DMOs spending $100,000 or more with Tiki within a calendar year qualify. At the end of the campaign, Tiki calculates the total invoiced budget and donates 2% directly to the selected organisation, acknowledging the DMO partnership and its community.
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Getting Started

The process is straightforward. DMOs first collaborate with Tiki to plan their destination marketing campaign. As part of this, they identify a nonprofit that aligns with their community’s values. Once the campaign concludes, Tiki manages the donation process, ensuring that 2% of the spend goes to the selected charity.
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Supporting Causes

Beyond the numbers, Tiki for Tomorrow is already helping to create lasting impact. Supported causes include initiatives that preserve cultural heritage, protect natural environments, and strengthen education and wellbeing at a local level. From youth programmes to conservation projects, each campaign contributes to making destinations more resilient and inclusive.

Learn more about the causes supported by Tiki here.
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This article was written in partnership with Tiki.