Chat, shop, buy: messaging as the new traveler medium

The growth of mobile messaging has been remarkable, and certainly undeniable. While mobile chat apps emerged as free, Internet-based alternatives...

Travel chatbots are hot but will they replace or augment human conversation?

In the last several years, conversational bots – computer programs that enable text conversations – have been among the hottest technology...

Disrupting reality: how will virtual reality and augmented reality change the travel experience?

Is 2016 the year Virtual Reality (VR) allows consumers to experience travel destinations from the comfort of their living room? Will Augmented...

China Unbounded: The Rapid Rise of China's Outbound Millions

Chinese travelers have been an emerging force for several years. They represent a huge amount of trip traffic and travel spend – and with the easing...

The accelerated pace of reinventing travel: can the industry keep up, and if so, how?

Travel. Not an industry generally associated with speed since perhaps the introduction of transcontinental flight. It hasn't needed to be....

The cost of customer acquisition in the digital age

The cost of customer acquisition in the digital age is a hot topic. Much has been written about it, and consultants are cashing in. Lon Safko has trained...

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