Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the 'Storybase' campaign and the kind of results they’ve seen since this campaign began.
This year's #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO's digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.
Video storytelling is a powerful tool when it comes to destination marketing. Not only does it bring your destination to life in its most inspirational form, but it effectively communicates the all-important stories and experiences
Not only is the value in capturing a great picture, but also in conveying strong emotion and feeling through the photography to engage and resonate with your audience, and ultimately evoke a similar feeling.
Authentic food is at the heart of truly immersing yourself in the local culture and heritage of a destination, and with authenticity being one of the most important drivers in consumer behaviour today, 'farm to fork' is a perfect package of both experiences.