This year's #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO's digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.
Video storytelling is a powerful tool when it comes to destination marketing. Not only does it bring your destination to life in its most inspirational form, but it effectively communicates the all-important stories and experiences
Not only is the value in capturing a great picture, but also in conveying strong emotion and feeling through the photography to engage and resonate with your audience, and ultimately evoke a similar feeling.
Authentic food is at the heart of truly immersing yourself in the local culture and heritage of a destination, and with authenticity being one of the most important drivers in consumer behaviour today, 'farm to fork' is a perfect package of both experiences.
With new trends, algorithm changes, platform regulations and the continual evolution of consumer behaviour, influencer marketing is a powerful means to leverage your brand and tell your story in an authentic way, but are we nearing the end of the influencer marketing effect?