Understanding Destination Needs

A complete induction to working with destinations in a four-part training programme.

$299.99 USD

Understanding Destination Needs

A complete induction to working with destinations in a four-part training programme.

$299.99 USD

About this Course

This programme is designed to help teams new to working with destinations. It provides a full induction to the sector to better, understand, identify and respond to the needs of DMOs today.

If you're new to the sector, or looking to on-board and train new staff in working with destinations, this programme gives you the know-how to hit the ground running. Unlike other sectors, working with Destinations requires a unique understanding of their leadership role, how they are measured and shifting strategies as they enter the post-covid recovery phase.

Participants in the course can follow at their own pace, through four distinct modules supported by facilitated Q&A sessions at the end of each.

Additional material is also provided to get a more complete and insight driven understanding to the sector, including a range of case studies, lists of organisations worth considering for future collaboration and a variety of video and report material for further reading.

About this Course

This programme is designed to help teams new to working with destinations. It provides a full induction to the sector to better, understand, identify and respond to the needs of DMOs today.

If you're new to the sector, or looking to on-board and train new staff in working with destinations, this programme gives you the know-how to hit the ground running. Unlike other sectors, working with Destinations requires a unique understanding of their leadership role, how they are measured and shifting strategies as they enter the post-covid recovery phase.

Participants in the course can follow at their own pace, through four distinct modules supported by facilitated Q&A sessions at the end of each.

Additional material is also provided to get a more complete and insight driven understanding to the sector, including a range of case studies, lists of organisations worth considering for future collaboration and a variety of video and report material for further reading.

Benefits

✓ Learn everything you need to know abut DMOs in 12 hours

✓ Video based learning programme led by DTTT Founder, Nick Hall

✓ Understand how to approach working with Destinations

✓ Explore the wide range of partnership opportunities

✓ Understand how to foster fruitful client relationships

✓ Get a grasp on trends, needs and priorities at a granular level

✓ Get access to exclusive case studies, video talks and reports

✓ Join the world's leading community of tourism leaders

You'll have a chance to review your purchase.

Course Programme

1. An Introduction to Destinations

• National Tourism Organisations
• City Tourism Organisations
• Regional Tourism Organisations
• Enterprise & Government Agencies

2. DMO Strategy & Tactics

• DMOs in the Visitor Cycle
• Partner Marketing Campaigns
• Collaborative Initiatives
• Data as the New Gold

3. Sales & Marketing

• Finding the Strategic Balance
• Establishing Industry Alliances
• Becoming a Thought Leader
• Building Trusted Partnerships

4. Working with DMOs

• The Client Relationship
• Purchasing Decision Timeframes
• Procurement Procedures
• Do's and Don't's
• Bringing Added Value

Add On: Current Trends

• The Future of Travel Marketing

Learn Online

At Your Own Pace

In this programme, digital is the enabler, bringing out more capability to learn, create, test, share and connect. Learn in your own time and at your own pace, with the support of DTTT Hosts on-hand to help, guide or give input as you learn.

© 2020 Digital Tourism Think Tank