Opinions


Visit Oslo ‘The Great Escape’

  Tord Baklund, Buzzmaker at Visit Oslo will be joining us on stage at #DTTT Campus on the 20th and 21st of  September in Jersey. Tord will be talking about how they come up with the idea behind Visit Oslo’s ‘The Great Escape’ campaign. If you haven’t done it yet, make sure you secure your place to […]

| #dmo story#campaign#content#marketing

Destination Djursland: Using BIG DATA

Currently there is a lot of available information about how our guests surf the web. But what do we really know about the way they surf around in the real world? What do we know about their movement patterns once they have arrived at our beautiful destinations? So far number of nights at accommodation, number […]

How Visit Denmark Reimagined Their Content Team

#DTTT Expert Talia Salem is an experienced and creative professional with a proven record in tourism, social media marketing and content strategy.  At this year’s DTTTGlobal, content came up in nearly every presentation. It makes sense since content is the lifeblood of digital travel marketing. We learned how different DMOs create, organize, strategize, distribute and evaluate their […]

| #team#Transformation#content#destination

Key Takeaways from #DTTTGlobal2017

On November 30 and December 1, 250 top destination marketers from all over the world gathered in a colorful amphitheater in downtown Brussels for DTTT Global Conference. The sixth annual conference focuses on real-work examples, insights, change management, lessons learned, and more. We showcased how destinations can be more effective in digital in a fast-changing […]

Bavaria Tourism: Proceeding from Tradition

Jens Huwald has been CEO of Bavaria Tourism, the official marketing agency, since January 2012. He was previously responsible for communications at the agency for seven years. Prior to that, he held senior positions in the Marketing Communications, Corporate Communications and Public Relations fields at the Omnicom Agency Group, BSMG Worldwide Germany/Weber Shandwick (Munich) and […]

| #dmo story#brand#campaign#destination

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