The last day of X. Festival was probably the most unique: two tracks were available to be followed. One was packed with talks and presentations from the most visionary tourism leaders, the second one was a line-up of live roundtables aimed at answering the most debated questions in tourism.   Let’s recap on what we [...]

Day 4 of X. Festival was all about trends, digital consumer behaviour, influencers and creators, engagement and content.   Let’s recap on what we have seen on X. Engage. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. Ben Shacham, Culture Trip, opened the day with an [...]

The first day of X. Festival is over, which is like saying that we have gone through 20% of the programme. As you can well imagine, there is still a lot to be explored.  Let’s recap on what we have seen today, on X. Disrupt. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, [...]

How can the travel industry take the global crisis as an opportunity to accelerate innovation? Caroline Bremner, Head of Travel Research at Euromonitor International, will share insights from their last research, providing a unique perspective on the great opportunities for tourism organisations and businesses in the field of innovation. As part of a series of [...]