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X. Imagine Recap

The last day of X. Festival was probably the most unique: two tracks were available to be followed. One was packed with talks and presentations from the most visionary tourism leaders, the second one was a line-up of live roundtables aimed at answering the most debated questions in tourism.   Let’s recap on what we [...]

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X. Rebuild Recap

The third day of X. Festival has been incredibly insightful. We have heard from leaders in the data and research sectors, who helped us understand what is happening in the market and how to prepare for recovery through sharing invaluable insights and forecasts.   Let’s recap on what we have seen on X. Rebuild. We [...]

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X. Engage Recap

Day 4 of X. Festival was all about trends, digital consumer behaviour, influencers and creators, engagement and content.   Let’s recap on what we have seen on X. Engage. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. Ben Shacham, Culture Trip, opened the day with an [...]

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X. Purpose Recap

The second day of X. Festival is over. We have now gone through 40% of the programme.   Let’s recap on what we have seen today, on X. Purpose. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, gave us another daily dose of Switzerland. We have opened the day with an incredible piece of [...]

X. Disrupt Recap

The first day of X. Festival is over, which is like saying that we have gone through 20% of the programme. As you can well imagine, there is still a lot to be explored.  Let’s recap on what we have seen today, on X. Disrupt. Alex Herrmann, Director of UK & Ireland at Switzerland Tourism, [...]

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

How can the travel industry take the global crisis as an opportunity to accelerate innovation? Caroline Bremner, Head of Travel Research at Euromonitor International, will share insights from their last research, providing a unique perspective on the great opportunities for tourism organisations and businesses in the field of innovation. As part of a series of [...]

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