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Future. Destination. Brand.

Now that FDB is over you'll soon be able to watch all of the sessions on-demand.

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Upcoming Events

Paid
Paid

Sustainability Leadership Programme

April 23, 2024
Online
5 Weeks
Free
Free

DMO Leaders Sunset Reception

May 6, 2024
Dubai
2 Hours
Members-Only
Members-Only

International Youth Day

August 12, 2024
Online
1 Day
Members-Only
Members-Only

Sustainability Leadership Day

October 26, 2024
Online
1 Day
Members-Only
Members-Only

Digital Futures Roundtable

November 26, 2024
Tallinn, Estonia
1.5 Hours
Paid
Paid

X. Festival 2024

November 27, 2024
Tallinn, Estonia
2 Days
Free
Free

X. Awards 2024

November 27, 2024
Tallinn, Estonia
2 Hours

Case Studies

Discover our library of business case studies, showcasing businesses of different sizes from around the world.

Use the search bar and use terms such as trends, data, sustainability, technology...
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Templates

Sustainability Leadership

In this series you can find all the templates for activities introduced in the Sustainability Leadership Programme for destinations to help their employees become sustainability leaders.

1.1 Case Study Map

The objective of this activity is to help you and your team gather ideas.
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1.2 Explore Motivations and the Need for Leadership on Sustainability

We want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
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1.3 Gather a Collective View on Sustainability Amongst Your Team, Industry and Peers

Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.
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1.4 Recruit Your Diverse Empowered Team For The Sustainability Leadership Journey

Incorporate varied perspectives from the destination in regards to sustainability.
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1.5 Frame Your Destination's Sustainability Journey

Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.
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2.1 Case Study Map

The objective of this activity is to help you and your team gather ideas.
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2.2 Mapping Needs, Journeys, Stakeholders

Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.
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2.3 Designing a Circular Visitor Economy

Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.
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3.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.
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3.2 Mapping Out Our Data Needs

This activity will allow you to focus on the types of data that exist within your destination.
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3.3 Designing Our Data Journey

Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.
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4.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.
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4.2 Communication Techniques as an Effective Solution

This exercise will help you realise the power of effective communication!
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4.3 Making Powerful Presentations

Sometimes communication can be more powerful than we realise!
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5.1 Case Study Map

The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.
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5.2 Conducting a Retrospective

This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.
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5.3 Exploring Our Sustainability Strategy

The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.
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Business Resources

Ih this Series, you can find all the information needed for the Tourism & Travel industry to understand challenges, become increasingly resilient and plan for recovery.

1 Business Recovery Planning

For most businesses, recovery planning is the priority.
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1.1 Understanding Your Turnover Gap

A massive change in people’s behaviour!
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1.2 Future Business Scenario Mapping

Scenario mapping is an invaluable tool if you’re trying to determine what the future might look like for your business.
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1.3 Rebuilding Revenue and Reducing Cost

Think big and outside the box!
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1.4 New Business Model for the 'New Normal'

The new normality we find ourselves in has heavily impacted the way we work and interact with our customers.
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1.5 Structural & Resource Planning

Improving Business Efficiency.
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2 Restoring Consumer Confidence

In this track, we'll guide you through the most relevant actions you can take to restore the confidence of your customers.
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2.1 Communicating Purpose

Acceleration of past behaviours.
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2.2 Co-designing Your Recovery with Consumers

When it comes to recovery, involving consumers and embedding their feedback can be key to success.
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2.3 Using Empathy to Strengthen Communication

Empathy Mapping the Customer Experience.
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2.4 Storytelling the Local and Sustainable Business

The COVID-19 pandemic has made us aware of the fragility of the global tourism ecosystem, exposing the problems related to sustainability.
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2.5 Building Trust Through Transparency

Transparency means first of all showing the direct and indirect impact of your actions on both society and the environment.
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3 Digitally Driven Growth & Recovery

Now more than ever the industry is going digital.
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3.1 Accelerating growth by scaling digitally

Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.
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3.2 Establishing Data-driven Recovery Pathway

Any kind of digital tool you may use in your business will generate considerable amounts of customer and user data for growth and recovery.
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3.3 Articulating an AI Strategy to Support Your Recovery

AI isn't about over complex technologies and strategies.
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3.4 Co-Design Principles

Service Design and Co-design can help you develop extremely relevant digital experiences.
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3.5 Applying Deep Learning to the Customer Experience

Take any interaction with your customers as an occasion to learn.
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3.6 Maximising Technology for Hybrid Experiences

Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.
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Applying Business Innovation with Design Thinking

In order to stay competitive in the future businesses need to be equipped with the tools and the skills that allow them to readily adapt.
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Business Plan For Good: 1. Assesment Phase

The Business Plan for Good is aimed for medium, small and micro enterprises who are looking at how to reinvent themselves.
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Business Plan For Good: 2. Collaborative Research Phase

The second phase of the Business Plan For Good is all about understanding stakeholders through 'collaborative research'.
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Challenge Hunter

This template is aimed at phrasing clear and well-defined challenges for businesses to ideate on... and it is fun!
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Empathy Mapping the Customer Experience

After conducting market research, it's time to empathise with consumers and embrace their feedback.
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From Brand to Glass-Box Brand

Think of your brand as a glass box, transparent, that really conveys a message.
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Hills Template

If you don’t know where you’re going, you might not get there.
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Managing Stakeholder Expectations

Use this template to define who should be involved in your project and in what way.
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Rose, Thorn, Bud & Affinity Cluster

Rose, Thorn, Bud and Affinity Cluster are classic and versatile design thinking exercises that enable teams to gather and discuss projects.
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Super-quick Brainstorming Workshop

The outcome of this workshop is to get a curated list of solutions and ideas that help overcome a challenge.
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Template Essentials: Persona Profile

Let's be honest, you cannot do without this template!
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Industry Support

This series provides you with a comprehensive guide on employing Design Thinking methods to identify challenges in the industry.

1 Pillars of Design Thinking

A one-week introduction to Design Thinking, with the five key stages of design principles explained.
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1.1 Frame the Challenge

Working to understand and correctly 'frame' the challenges faced by the destination and industry.
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1.2 Applying Empathy in Strategy

In order to be as accurate as possible, we have to address our assumptions by learning, observing, and practising design research.
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1.3 Defining Scenarios and Outcomes

The Principles of Design Thinking guide your day-to-day work.
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1.4 Ideating Solutions Collectively

Your smartphone updates its operating system seamlessly in the background. Your neighbourhood café changes its menu seasonally.
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1.5 Prototyping Solutions

In order to make great things and find answers to the most complex problems, we have to take small, manageable risks.
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1.6 Testing

It's time to gather and plan with your team how to test the feasibility of your prototype.
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2 Brand Repositioning

Defining a new image for the destination is defined by purpose.
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2.1 Journey Mapping for Opening Markets

Something that worked successfully not long ago can appear less relevant in the fast-changing circumstances we are in at the moment.
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2.2 Market Segments & Needs Mapping

The first step in the creation of an audience strategy is a brainstorming Sprint.
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2.3 New Visitor Personas & Segments

Having customer personas is a great way to focus on your audience in a more targeted way.
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2.4 New Normal. New Needs.

After mapping out all the necessary information about your personas you might find it useful to create a sort of ID for the persona.
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2.5 Identifying New Ambassadors Around Purpose

When you have well-defined personas to describe the audience of your DMO, you can start creating persona-specific content.
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3 Experience Design

This Sprint gets destination teams re-strategising their hero product offering, adapting it to the new realities the post COVID Visitor.
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3.1 Pivoting Products and Experiences

With this template, you will be able to match your visitor's needs with your experiences.
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3.2 Designing Hyper Focused Recovery Experiences

In this template we will help you to start developing unique ideas for niche experiences.
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3.3 Developing Themed Recovery Experience Sets

In this mural, you will learn how to develop your own experiences within your destination.
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3.4 Creating Mindful Trails & Itineraries to Isolation

In this Template, we will explore pairing together products and experiences within your destination to create unique trails & itineraries.
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4 New Content Framework

Knowing the right tone of voice to adopt as we emerge out of this crisis requires a considered approach.
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4.1 Exploring the New Destination Narrative

The first step in the creation of a content strategy is a brainstorming Sprint.
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4.2 Identifying Stories that Resonate

Content teams are spending significant time and resources on, to produce content for the destination website, blog & social media channels.
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4.3 Shaping the New Story Framework

Storytelling is the key to strengthen the message you convey about your destination.
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4.4 Gathering Stories in the Community with the UGC

Consumer behaviour is changing quickly and so are content preferences.
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4.5 Staged Recovery Planning Content Framework

Planning content requires a structure to follow because the elements to take into consideration are multiple.
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5 Market Pivot

The staged recovery process will require a tilted strategy as the destination opens up.
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5.1 Targeting Post COVID - Audiences, Channels and Tactics

With this sprint, you will be able to kick-off your work on your targeting after COVID-19.
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5.2 Recovery Campaign Concepts

With this template, we are gonna guide you in the creation of Recovery Campaign Concepts, stories for your target audiences and channels.
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5.3 The Redesigned Visitor Journey - Needs & Response

With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.
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6 Facilitating Change with Industry

Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.
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