Turku Archipelago
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RESEARCH & INSIGHT

Case Studies

How destinations have acted, field-tested practice on AI, innovation and data, drawn from work with DMOs worldwide.

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All topics
AI
Innovation
Sustainability
Brand & Marketing
AI
AI

The Impact of AI on Destination Discoverability

Featuring
Tiki, Oberösterreich Tourismus, Discover Peterborough
12 Jun 2026
AI
AI

Building AI-Mediated Destination Experiences

Featuring
Slovenian Tourist Board, Selfe
15 Jun 2026
AI
AI

Is Governance The Most Misunderstood Word In AI?

Featuring
Aruba Tourism Authority, Visit Skåne
11 Jun 2026
AI
AI

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring
Austria Tourism
16 Jun 2026
AI
AI

How Fast Should We Move With AI?

Featuring
Austria Tourism, Marketing Greece, Stockholm Business Region
10 Jun 2026
Data
Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Featuring
Destination Canada
31 Mar 2026
Digital
Digital

The Düsseldorf City Quest: Turning Urban Heritage into a Playful Digital Experience

Featuring
SpotAR, Düsseldorf Tourismus
12 Mar 2026
Branding
Branding

Autentico Aruba Culinary Festival: Uniting a Sector to Build a Destination Brand

Featuring
Aruba Tourism Authority
25 Feb 2026
Marketing
Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

Featuring
VVV Terschelling
16 Feb 2026
Sustainability
Sustainability

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring
Destination British Columbia
06 Feb 2026
Branding
Branding

Building a Multi-Faceted Destination Brand

Featuring
Business Iceland & Digital Tourism Think Tank
02 Jan 2026
Marketing
Marketing

From Vanity Metrics to Shared Digital Accountability

Featuring
Sojern & Digital Tourism Think Tank
02 Jan 2026
Marketing
Marketing

Integrating Local Voices into Destination Marketing

Featuring
Visit Faroe Islands
02 Jan 2026
Research and Policy
Research and Policy

The Rural Advantage: Exploring Rural Tourism's Untapped Economic Potential

Featuring
Digital Tourism Think Tank & Airbnb
02 Jan 2026
Branding
Branding

Authentic Placemaking: The Unique Narrative of Little Tokyo

Featuring
Visit Düsseldorf
01 Jan 2026
AI
AI

Taking Risks with AI: Embracing Experimentation for Storytelling

Featuring
Visit Benidorm
01 Jan 2026
Marketing
Marketing

Engaging Tomorrow's Visitors: Consumer Behaviour and Marketing Trends Shaping 2026

Featuring
Skyscanner, Visit Sweden, Visit Greenland & Fáilte Ireland
14 Jan 2026
Marketing
Marketing

Form, Function and Engagement: Visit Norway's Fairytale Finder

Featuring
Visit Norway
31 Dec 2025
Marketing
Marketing

Exploring New Perspectives: Balancing Consistency with Nuance

Featuring
Visit Portugal
31 Dec 2025
Branding
Branding

Helsinki Partners' Brand: Evolving Beyond Tourism

Featuring
Helsinki Partners
30 Dec 2025
Marketing
Marketing

Ireland Unrushed: Connecting Visitors to a Strong Sense of People and Place

Featuring
Tourism Ireland
29 Dec 2025
Event
Event

Designing Location-Based Augmented Experiences

Featuring
Imvizar, Aucto Visio LTD, Newcastle University
19 Jun 2025
Event
Event

Museums in the Metaverse: Democratising XR for Cultural Heritage

Featuring
University of Glasgow
19 Jun 2025
Event
Event

No App, No Hardware, No Limits… WebXR

Featuring
Smartify
20 Jun 2025
Event
Event

Telling Stories with Digital Heritage: Unlocking Immersive Visitor Experiences

Featuring
Europeana
19 Jun 2025
Event
Event

Deep Dive on Gaming: How Canary Islands Leverages Roblox for immersive Storytelling

Featuring
Canary Islands Tourism Board, Flecher.co
18 Jun 2025
Event
Event

Exploring Generational Differences in Digital-First Experiences

Featuring
Animmersion, GIGCO, University of Sunderland
17 Jun 2025
Event
Event

How Screen Tourism Captivates the Next Generation

Featuring
VisitBritain
17 Jun 2025
Event
Event

The North East Innovation Ecosystem: Strategic Lessons in Place-Based Digital Transformation

Featuring
NewcastleGateshead Initiative, Newcastle International Airport, Sunderland Software City, LUMO
17 Jun 2025
Event
Event

Will AI Agents Redefine the AI Opportunity?

Featuring
TXGB, Chaperone, Expian, VisitBritain
16 Jun 2025
Event
Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring
Tiki, Atlanta Convention & Visitors Bureau
16 Jun 2025
Event
Event

Exploring Agentic AI Applications

Featuring
Atout France
16 Jun 2025
Event
Event

Spatial Data as the Foundation for Inclusive Destination Experiences

Featuring
Fondazione Transform Transport ETS, Systematica
16 Jun 2025
Event
Event

Building a Brand with Fulfilment: Saaristo's Strategic Approach to Destination Development

Featuring
Visit Turku Archipelago
13 Jun 2025
Event
Event

Enriching Visitor Experiences with Artefacts

Featuring
Europeana Foundation
13 Jun 2025
Event
Event

Designing Technology for The Future of Product Distribution

Featuring
Australian Tourism Data Warehouse
12 Jun 2025
Experiences
Experiences

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

Featuring
Travel Oregon
25 Mar 2025
Visitor Engagement
Visitor Engagement

VisitLuxembourg App: Building Stronger Tourism Relationships Through Digital Innovation

Featuring
Luxembourg for Tourism
10 Mar 2025
Experiences
Experiences

Ayers Rock Resort: Designing Sustainable Immersive Experiences

Featuring
Ayers Rock Resort
26 Feb 2025
Data
Data

Building Effective Data Spaces

Featuring
03 Dec 2024
Digital
Digital

Digital Futures: Emerging Trends for 2025

Featuring
02 Dec 2024
AI
AI

Establishing Practical AI Use Cases

Featuring
Slovenian Tourist Board, Trentino Marketing, Fáilte Ireland & Visit Greenland
08 Jan 2025
Sustainability
Sustainability

Sustainable Tourism: Is It An Oxymoron?

Featuring
Greek National Tourism Organisation, Wonderful Copenhagen, Bloomberg News & Visit Greenland
07 Jan 2025
Marketing
Marketing

Driving Growth with Limited Resources

Featuring
Visit Sweden
06 Jan 2025
Branding
Branding

Building a Strong Nation Brand

Featuring
NBTC
03 Jan 2025
Visitor Engagement
Visitor Engagement

Building a Guest-Centric Marketing Strategy

Featuring
VisitDenmark
02 Jan 2025
Marketing
Marketing

Shaping Destination Management Through Promotion

Featuring
Vienna Tourist Board
31 Dec 2024
Business
Business

The Impact of Generative AI on Businesses

Featuring
Bloomberg Media
30 Dec 2024
Digital
Digital

Embracing Digital Transformation

Featuring
Fáilte Ireland, Core Optimisation, NBTC & World Bank Group
27 Dec 2024
Research and Policy
Research and Policy

Building Digital-First Communities

Featuring
Airbnb
24 Dec 2024
Branding
Branding

The Essence of a Brand

Featuring
DCT Abu Dhabi
23 Dec 2024
Marketing
Marketing

Defining Impact as an Omni-Present Brand

Featuring
Tourism Ireland
20 Dec 2024
Data
Data

Building Partnerships in the Attention Economy

Featuring
Bloomberg Media
19 Dec 2024
Business
Business

Finix Adventures: Redefining Wellness-Centric Adventure Travel

Featuring
Finix Adventures
20 Nov 2024
Business
Business

Nyrups Naturhotell: Sustainability Leader in the Glamping Industry

Featuring
Nyrups Naturhotell
25 Oct 2024
Business
Business

The Quiet Site: A Model of Sustainable Tourism

Featuring
The Quiet Site
19 Sep 2024
Destination Transformation
Destination Transformation

Cape Town Tourism's Limitless Campaign - A Pioneering Approach to Inclusive Tourism

Featuring
Cape Town Tourism
21 Aug 2024
Business
Business

Developing a Sustainable Model for Destinations

Featuring
The Rhodes Co-Lab
11 Jun 2024
Event
Event

Creating Legacy through Large-Scale Events

Featuring
Visit Düsseldorf
23 May 2024
Business
Business

Conversational Marketing and AI, the Death of the Ambassador?

Featuring
The Trip Boutique, Guuru
22 May 2024
Business
Business

Prioritising Authenticity and Sustainability in Experiential Tours

Featuring
Alternative Athens, Back to the Routes
20 May 2024
AI
AI

Driving Demand with AI Generated Storytelling

Featuring
SEA Milan Airports
20 May 2024
Business
Business

Reimagine Visitor Engagement & Loyalty

Featuring
eXplorins
17 May 2024
Business
Business

Identifying Gaps in Data: Taking AI to the Next Level

Featuring
CityHook
15 May 2024
Design Thinking
Design Thinking

Co-Designing Future Places

Featuring
Visit Skåne, Vamvakou Revival, Touristship
15 May 2024
Sustainability
Sustainability

This is Athens with a Local

Featuring
This is Athens
14 May 2024
AI
AI

Using AI Tools to Produce Social Content

Featuring
Visit Benidorm
14 May 2024
Technology
Technology

Learning Through Experimenting With Technology

Featuring
NewcastleGateshead Initiative
07 May 2024
Digital
Digital

Tourism Innovation in Greece

Featuring
Marketing Greece
30 Apr 2024
Business
Business

Designing Inclusive Tourism Experiences for Neurodivergent Travellers

Featuring
Liverpool John Lennon Airport
12 Feb 2024
Destination Transformation
Destination Transformation

How Mural is pioneering Remote Design Thinking

Featuring
MURAL
13 Feb 2018
Destination Transformation
Destination Transformation

What do innovators want from destinations

Featuring
Autoura
13 Feb 2018
Destination Transformation
Destination Transformation

Unconventional Ideas X Collaboration = Energy

Featuring
Eindhoven365
12 Feb 2018
Destination Transformation
Destination Transformation

Accelerating Innovation through Hacks and Challenges

Featuring
Pooja Surani
12 Feb 2018
Destination Transformation
Destination Transformation

Eindhoven 365 - Technology, Design, Knowledge

Featuring
Eindhoven365
13 Feb 2018
Destination Transformation
Destination Transformation

Visit Valsugana: Experience Finder Tool

Featuring
Visit Valsugana
12 Feb 2018
Destination Transformation
Destination Transformation

Geneva Tourism - Business Intelligence, Data & Destination Marketing

Featuring
Geneva Tourism
12 Feb 2018
Destination Transformation
Destination Transformation

Visit Sørlandet’s Digital Strategy

Featuring
USUS
12 Feb 2018
Destination Transformation
Destination Transformation

The End of Tourism as We Know It?

Featuring
Wonderful Copenhagen
12 Feb 2018
Destination Transformation
Destination Transformation

Helsinki Airport’s Focus On Innovation

Featuring
Finavia
12 Feb 2018
Destination Transformation
Destination Transformation

Welcoming Visitors Back To the Island with a Brand New DMO

Featuring
Discover Puerto Rico
10 Feb 2018
Destination Transformation
Destination Transformation

Tourism Victoria & Real-time Campaigning

Featuring
Tourism Victoria
02 Feb 2018
Destination Transformation
Destination Transformation

Stockholm Sounds Mobile App

Featuring
Visit Stockholm
02 Feb 2018
Destination Transformation
Destination Transformation

Understanding Consumer Social Content Needs with Chute & New York City & Co.

Featuring
Chute & New York City & Co.
02 Feb 2018
Destination Transformation
Destination Transformation

Creating Social Partnership Framework with Industry

Featuring
Vancouver Island and CrowdRiff
02 Feb 2018
Destination Transformation
Destination Transformation

Contiki and Visit Scotland - Content Partnerships and Digital Publishers

Featuring
Contiki and Visit Scotland
02 Feb 2018
Destination Transformation
Destination Transformation

How to Ace Your Brand Partnerships

Featuring
Contiki
02 Feb 2018
Destination Transformation
Destination Transformation

Holmenkollen & Airbnb Campaign

Featuring
Holmenkollen and AirBnb
02 Feb 2018
Destination Transformation
Destination Transformation

Visit Denmark: Creative Content Collaboration

Featuring
Visit Denmark
02 Jan 2018
Destination Transformation
Destination Transformation

XGames Oslo: Real-time Marketing

Featuring
VisitOSLO
08 Feb 2018
Destination Transformation
Destination Transformation

Norwegian and Copenhagen: Partner Collaboration

Featuring
Wonderful Copenhagen and Norwegian
10 Feb 2018
Destination Transformation
Destination Transformation

Attracting and Engaging with An Up-and-Coming Market

Featuring
Dubai Tourism
02 Feb 2018
Destination Transformation
Destination Transformation

Sojern: Optimising Media Through Better Targeting

Featuring
Sojern
02 Feb 2018
Destination Transformation
Destination Transformation

Helsinki Marketing: Using WeChat to Source International Leads and Attract More Visitors

Featuring
MyHelsinki
02 Feb 2018
Destination Transformation
Destination Transformation

Fjord Norway: Data-Driven Partner Marketing

Featuring
Fjord Norway
02 Feb 2018
Destination Transformation
Destination Transformation

Attracting New Visitors to Finland Through Superior Targeting

Featuring
Visit Finland & Travel Audience
02 Feb 2018
Destination Transformation
Destination Transformation

Building a 365 Content Team

Featuring
Visit Denmark
02 Feb 2018
Destination Transformation
Destination Transformation

Influencer & Social First Content Marketing

Featuring
Switzerland Tourism
02 Feb 2018
Destination Transformation
Destination Transformation

Mastering Instagram & Creating Social First Content for Social Media

Featuring
Beautiful Destinations
02 Mar 2018
Destination Transformation
Destination Transformation

Tourism Australia: How to Generate all the Content You’ll Ever Need

Featuring
Tourism Australia
02 Mar 2018
Load more
AI
AI

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring
Austria Tourism
16 Jun 2026
AI
AI

Building AI-Mediated Destination Experiences

Featuring
Slovenian Tourist Board, Selfe
15 Jun 2026
AI
AI

The Impact of AI on Destination Discoverability

Featuring
Tiki, Oberösterreich Tourismus, Discover Peterborough
12 Jun 2026
AI
AI

Is Governance The Most Misunderstood Word In AI?

Featuring
Aruba Tourism Authority, Visit Skåne
11 Jun 2026
AI
AI

How Fast Should We Move With AI?

Featuring
Austria Tourism, Marketing Greece, Stockholm Business Region
10 Jun 2026
Data
Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Featuring
Destination Canada
31 Mar 2026
AI
AI

Taking Risks with AI: Embracing Experimentation for Storytelling

Featuring
Visit Benidorm
01 Jan 2026
Event
Event

Will AI Agents Redefine the AI Opportunity?

Featuring
TXGB, Chaperone, Expian, VisitBritain
16 Jun 2025
Event
Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring
Tiki, Atlanta Convention & Visitors Bureau
16 Jun 2025
Event
Event

Exploring Agentic AI Applications

Featuring
Atout France
16 Jun 2025
Event
Event

Designing Technology for The Future of Product Distribution

Featuring
Australian Tourism Data Warehouse
12 Jun 2025
AI
AI

Establishing Practical AI Use Cases

Featuring
Slovenian Tourist Board, Trentino Marketing, Fáilte Ireland & Visit Greenland
08 Jan 2025
Branding
Branding

Building a Strong Nation Brand

Featuring
NBTC
03 Jan 2025
Business
Business

The Impact of Generative AI on Businesses

Featuring
Bloomberg Media
30 Dec 2024
Digital
Digital

Embracing Digital Transformation

Featuring
Fáilte Ireland, Core Optimisation, NBTC & World Bank Group
27 Dec 2024
Marketing
Marketing

Defining Impact as an Omni-Present Brand

Featuring
Tourism Ireland
20 Dec 2024
Business
Business

Conversational Marketing and AI, the Death of the Ambassador?

Featuring
The Trip Boutique, Guuru
22 May 2024
AI
AI

Driving Demand with AI Generated Storytelling

Featuring
SEA Milan Airports
20 May 2024
Business
Business

Identifying Gaps in Data: Taking AI to the Next Level

Featuring
CityHook
15 May 2024
AI
AI

Using AI Tools to Produce Social Content

Featuring
Visit Benidorm
14 May 2024
Technology
Technology

Learning Through Experimenting With Technology

Featuring
NewcastleGateshead Initiative
07 May 2024
Business
Business

Maximising the Potential of Generative AI in Tourism

Featuring
The Trip Boutique, Autoura
21 Dec 2023
KPIs
KPIs

Exploring Shifting Digital KPIs from Volume to Value

Featuring
DTTT
20 Dec 2023
Innovation
Innovation

The DMO Website Reimagined

Featuring
Visit Norway
19 Dec 2023
Sustainability
Sustainability

Nourishing the Spirit of Norway with Responsible Tourism

Featuring
Visit Norway
18 Dec 2023
AI
AI

Using Generative AI for Impactful Marketing

Featuring
Vienna Tourist Board
18 Dec 2023
Innovation
Innovation

Fostering Data-Driven Innovation in the Tourism Industry

Featuring
Austrian National Tourist Office
14 Dec 2023
Business
Business

Understanding the Driving Forces Shaping Travel Choices

Featuring
Skyscanner
12 Dec 2023
Partnership
Partnership

The Colors of Ticino

Featuring
Ticino Turismo and Pantone Institute
26 Jun 2023
Branding
Branding

Lessons Learned from Helsinki's Digital Journey

Featuring
Helsinki Partners
17 Apr 2023
Business
Business

A Collective Dream Experience

Featuring
The Dali Museum
18 Jan 2023
Digital
Digital

What does a Successful Website Redesign Look Like?

Featuring
Visit Jersey
16 Jan 2023
Business
Business

The AI Consultation Hour

Featuring
KI.NRW
08 Jun 2022
Event
Event

Reading Travellers' Mind with AI

Featuring
BD4.ai & Visit Iceland
08 Jun 2022
Business
Business

Going Beyond Design in Solving Today's Challenges

Featuring
IBM iX, SNCB & Kantify
30 Nov 2020
Business
Business

Emergency Communication Using AI Chatbots

Featuring
Bespoke
30 Nov 2020
Business
Business

The Travel Tech Startup Built in a Pandemic

Featuring
Pilota
30 Nov 2020
Event
Event

Switzerland Tourism Transforming the DMO Website through Data & AI

Featuring
Switzerland Tourism
04 Dec 2019
Event
Event

Tourism Ireland on using Machine Learning & AI in Digital

Featuring
Tourism Ireland
04 Dec 2019
Load more
AI
AI

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring
Austria Tourism
16 Jun 2026
AI
AI

The Impact of AI on Destination Discoverability

Featuring
Tiki, Oberösterreich Tourismus, Discover Peterborough
12 Jun 2026
AI
AI

Is Governance The Most Misunderstood Word In AI?

Featuring
Aruba Tourism Authority, Visit Skåne
11 Jun 2026
AI
AI

How Fast Should We Move With AI?

Featuring
Austria Tourism, Marketing Greece, Stockholm Business Region
10 Jun 2026
Data
Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Featuring
Destination Canada
31 Mar 2026
Digital
Digital

The Düsseldorf City Quest: Turning Urban Heritage into a Playful Digital Experience

Featuring
SpotAR, Düsseldorf Tourismus
12 Mar 2026
Marketing
Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

Featuring
VVV Terschelling
16 Feb 2026
Sustainability
Sustainability

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring
Destination British Columbia
06 Feb 2026
Marketing
Marketing

From Vanity Metrics to Shared Digital Accountability

Featuring
Sojern & Digital Tourism Think Tank
02 Jan 2026
Marketing
Marketing

Form, Function and Engagement: Visit Norway's Fairytale Finder

Featuring
Visit Norway
31 Dec 2025
Branding
Branding

Helsinki Partners' Brand: Evolving Beyond Tourism

Featuring
Helsinki Partners
30 Dec 2025
Event
Event

No App, No Hardware, No Limits… WebXR

Featuring
Smartify
20 Jun 2025
Event
Event

Designing Location-Based Augmented Experiences

Featuring
Imvizar, Aucto Visio LTD, Newcastle University
19 Jun 2025
Event
Event

Museums in the Metaverse: Democratising XR for Cultural Heritage

Featuring
University of Glasgow
19 Jun 2025
Event
Event

Telling Stories with Digital Heritage: Unlocking Immersive Visitor Experiences

Featuring
Europeana
19 Jun 2025
Event
Event

Deep Dive on Gaming: How Canary Islands Leverages Roblox for immersive Storytelling

Featuring
Canary Islands Tourism Board, Flecher.co
18 Jun 2025
Event
Event

Exploring Generational Differences in Digital-First Experiences

Featuring
Animmersion, GIGCO, University of Sunderland
17 Jun 2025
Event
Event

How Screen Tourism Captivates the Next Generation

Featuring
VisitBritain
17 Jun 2025
Event
Event

The North East Innovation Ecosystem: Strategic Lessons in Place-Based Digital Transformation

Featuring
NewcastleGateshead Initiative, Newcastle International Airport, Sunderland Software City, LUMO
17 Jun 2025
Event
Event

Will AI Agents Redefine the AI Opportunity?

Featuring
TXGB, Chaperone, Expian, VisitBritain
16 Jun 2025
Event
Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring
Tiki, Atlanta Convention & Visitors Bureau
16 Jun 2025
Event
Event

Exploring Agentic AI Applications

Featuring
Atout France
16 Jun 2025
Event
Event

Spatial Data as the Foundation for Inclusive Destination Experiences

Featuring
Fondazione Transform Transport ETS, Systematica
16 Jun 2025
Event
Event

Enriching Visitor Experiences with Artefacts

Featuring
Europeana Foundation
13 Jun 2025
Event
Event

Designing Technology for The Future of Product Distribution

Featuring
Australian Tourism Data Warehouse
12 Jun 2025
Experiences
Experiences

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

Featuring
Travel Oregon
25 Mar 2025
Visitor Engagement
Visitor Engagement

VisitLuxembourg App: Building Stronger Tourism Relationships Through Digital Innovation

Featuring
Luxembourg for Tourism
10 Mar 2025
Experiences
Experiences

Ayers Rock Resort: Designing Sustainable Immersive Experiences

Featuring
Ayers Rock Resort
26 Feb 2025
AI
AI

Establishing Practical AI Use Cases

Featuring
Slovenian Tourist Board, Trentino Marketing, Fáilte Ireland & Visit Greenland
08 Jan 2025
Sustainability
Sustainability

Sustainable Tourism: Is It An Oxymoron?

Featuring
Greek National Tourism Organisation, Wonderful Copenhagen, Bloomberg News & Visit Greenland
07 Jan 2025
Marketing
Marketing

Driving Growth with Limited Resources

Featuring
Visit Sweden
06 Jan 2025
Branding
Branding

Building a Strong Nation Brand

Featuring
NBTC
03 Jan 2025
Visitor Engagement
Visitor Engagement

Building a Guest-Centric Marketing Strategy

Featuring
VisitDenmark
02 Jan 2025
Marketing
Marketing

Shaping Destination Management Through Promotion

Featuring
Vienna Tourist Board
31 Dec 2024
Business
Business

The Impact of Generative AI on Businesses

Featuring
Bloomberg Media
30 Dec 2024
Digital
Digital

Embracing Digital Transformation

Featuring
Fáilte Ireland, Core Optimisation, NBTC & World Bank Group
27 Dec 2024
Data
Data

Building Partnerships in the Attention Economy

Featuring
Bloomberg Media
19 Dec 2024
Data
Data

Building Effective Data Spaces

Featuring
03 Dec 2024
Business
Business

Developing a Sustainable Model for Destinations

Featuring
The Rhodes Co-Lab
11 Jun 2024
Event
Event

Creating Legacy through Large-Scale Events

Featuring
Visit Düsseldorf
23 May 2024
Business
Business

Conversational Marketing and AI, the Death of the Ambassador?

Featuring
The Trip Boutique, Guuru
22 May 2024
Business
Business

Reimagine Visitor Engagement & Loyalty

Featuring
eXplorins
17 May 2024
Business
Business

Identifying Gaps in Data: Taking AI to the Next Level

Featuring
CityHook
15 May 2024
Design Thinking
Design Thinking

Co-Designing Future Places

Featuring
Visit Skåne, Vamvakou Revival, Touristship
15 May 2024
AI
AI

Using AI Tools to Produce Social Content

Featuring
Visit Benidorm
14 May 2024
Technology
Technology

Learning Through Experimenting With Technology

Featuring
NewcastleGateshead Initiative
07 May 2024
Digital
Digital

Tourism Innovation in Greece

Featuring
Marketing Greece
30 Apr 2024
Business
Business

Designing Inclusive Tourism Experiences for Neurodivergent Travellers

Featuring
Liverpool John Lennon Airport
12 Feb 2024
Sustainability
Sustainability

Aligning Visitor Activities with Resident Needs

Featuring
Tourisme Îles de la Madeleine
18 Jan 2024
Sustainability
Sustainability

The Art of Viral Campaigns for Destinations

Featuring
Visit Finland
12 Jan 2024
Technology
Technology

Discovering Authentic Experiences Through Local Tourism

Featuring
This Is Athens
12 Jan 2024
Experiences
Experiences

Boosting Domestic Tourism Through the Heritage of the Hanseatic League

Featuring
MarketingOost
09 Jan 2024
Marketing
Marketing

Transformation of the Catalan Tourism Brand Towards Responsible Tourism

Featuring
Catalan Tourist Board
09 Jan 2024
Business
Business

Radical Transparency Through Sustainable Practices

Featuring
Bob W
22 Dec 2023
Partnership
Partnership

Boosting Destination Success: The Power of Effective Partnerships

Featuring
Skyscanner, Google
21 Dec 2023
Business
Business

Maximising the Potential of Generative AI in Tourism

Featuring
The Trip Boutique, Autoura
21 Dec 2023
KPIs
KPIs

Exploring Shifting Digital KPIs from Volume to Value

Featuring
DTTT
20 Dec 2023
Content Creation
Content Creation

Emerging Digital Content Trends for 2024

Featuring
DTTT
20 Dec 2023
Innovation
Innovation

The DMO Website Reimagined

Featuring
Visit Norway
19 Dec 2023
Business
Business

Creating Content that Resonates With the Audience

Featuring
Google
19 Dec 2023
Sustainability
Sustainability

Nourishing the Spirit of Norway with Responsible Tourism

Featuring
Visit Norway
18 Dec 2023
AI
AI

Using Generative AI for Impactful Marketing

Featuring
Vienna Tourist Board
18 Dec 2023
Innovation
Innovation

Fostering Data-Driven Innovation in the Tourism Industry

Featuring
Austrian National Tourist Office
14 Dec 2023
Content Creation
Content Creation

Marketing on a Budget: Tips for Organic Social Media Growth

Featuring
Cape Town Tourism
12 Dec 2023
Marketing
Marketing

A Holistic Approach to Omni-Channel Marketing

Featuring
Fáilte Ireland
12 Dec 2023
Business
Business

Understanding the Driving Forces Shaping Travel Choices

Featuring
Skyscanner
12 Dec 2023
Partnership
Partnership

Destination Canada's Transformative TED Partnership

Featuring
Destination Canada, TED
11 Dec 2023
Business
Business

Museums Partner for The Wild Escape

Featuring
Art Fund and Arts Council England
03 Jul 2023
Partnership
Partnership

The Colors of Ticino

Featuring
Ticino Turismo and Pantone Institute
26 Jun 2023
Data
Data

MarketingOost's Approach to Data Management

Featuring
MarketingOost
18 Apr 2023
Branding
Branding

Lessons Learned from Helsinki's Digital Journey

Featuring
Helsinki Partners
17 Apr 2023
Design Thinking
Design Thinking

Estonian Tourist Board's Service Design Masterclass

Featuring
Estonian Tourist Board & Guidio
14 Apr 2023
Marketing
Marketing

Driving Place-Based Innovation Through the "How to Athens" Campaign

Featuring
Marketing Greece
11 Apr 2023
Destination Transformation
Destination Transformation

Destination Transformation in Finland

Featuring
Visit Finland
05 Apr 2023
Marketing
Marketing

Find your Freedom - Gamified Marketing Campaign

Featuring
Cape Town Tourism
20 Mar 2023
Business
Business

SeatBoost Live Upgrade Auctions

Featuring
Lufthansa
10 Mar 2023
Business
Business

Astrotourism at Dark Sky Alqueva

Featuring
Dark Sky Reserve Alqueva
03 Mar 2023
Business
Business

Instant Booking in the MICE sector - Marriott International

Featuring
Marriott International
23 Feb 2023
Business
Business

The Power of Voice Search with Aerin

Featuring
Aertrip
16 Feb 2023
Business
Business

Journee Trips - Looking to be surprised?

Featuring
Journee Trips
06 Feb 2023
Business
Business

Loodusega Koos - Estonia/Finland Hiking

Featuring
Riigimetsa Majandamise Keskus and Metsähallitus
03 Feb 2023
Business
Business

Celebrity Cruises Wonderverse Virtual World

Featuring
Celebrity Cruises
02 Feb 2023
Digital
Digital

Selling a Road Trip In Greece - The Digital Experience

Featuring
Marketing Greece
23 Jan 2023
Business
Business

A Collective Dream Experience

Featuring
The Dali Museum
18 Jan 2023
Digital
Digital

Bingewatching in Zwolle

Featuring
MarketingOost & Zwolle
17 Jan 2023
Digital
Digital

What does a Successful Website Redesign Look Like?

Featuring
Visit Jersey
16 Jan 2023
Business
Business

When a Vegan Restaurant is no Longer Vegan-Only

Featuring
Stem & Glory
05 Jan 2023
Business
Business

The Virtual Reality Restaurant

Featuring
Frenessì Restaurant
21 Dec 2022
Business
Business

How to Reinvent Artwork? The Casa Batlló Example

Featuring
Casa Batlló
21 Dec 2022
Business
Business

How to Create Compelling Experiences Inside and Outside Galleries

Featuring
V&A Museum
21 Dec 2022
Event
Event

Succeeding with Co-Operative Marketing

Featuring
Travel Vertical, Google
12 Dec 2022
Event
Event

Becoming a Smart Destination

Featuring
Visit Gijón, Fundació Visit València, Bordeaux Tourism Office, Municipality of Middelfart, Donostia San Sebastian Tourism & Sevilla City Office
12 Dec 2022
Business
Business

The Challenges of Sustainable Certifications

Featuring
Green Destination, Vireo & EarthCheck
12 Dec 2022
Digital
Digital

Are Destination Websites Still Relevant?

Featuring
Digital Leaders Community
12 Dec 2022
Sustainability
Sustainability

Sustainable Cities of the Future

Featuring
NEOM
09 Dec 2022
Event
Event

Adapting to New Tourism Ecosystems

Featuring
4VI
09 Dec 2022
Event
Event

Live & Work Anywhere: From Idealism to Realism

Featuring
Airbnb
09 Dec 2022
Event
Event

Embarking on a Literary Tour

Featuring
VisitPortugal
09 Dec 2022
Event
Event

Live & Work Anywhere: Attracting Remote Workers

Featuring
Airbnb & Cape Town Tourism
09 Dec 2022
Event
Event

Strengthening Digital Products & Experiences

Featuring
Visit Finland
09 Dec 2022
Load more
Data
Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Featuring
Destination Canada
31 Mar 2026
Marketing
Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

Featuring
VVV Terschelling
16 Feb 2026
Sustainability
Sustainability

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring
Destination British Columbia
06 Feb 2026
Event
Event

Telling Stories with Digital Heritage: Unlocking Immersive Visitor Experiences

Featuring
Europeana
19 Jun 2025
Event
Event

Deep Dive on Gaming: How Canary Islands Leverages Roblox for immersive Storytelling

Featuring
Canary Islands Tourism Board, Flecher.co
18 Jun 2025
Event
Event

Exploring Generational Differences in Digital-First Experiences

Featuring
Animmersion, GIGCO, University of Sunderland
17 Jun 2025
Event
Event

How Screen Tourism Captivates the Next Generation

Featuring
VisitBritain
17 Jun 2025
Event
Event

The North East Innovation Ecosystem: Strategic Lessons in Place-Based Digital Transformation

Featuring
NewcastleGateshead Initiative, Newcastle International Airport, Sunderland Software City, LUMO
17 Jun 2025
Event
Event

Will AI Agents Redefine the AI Opportunity?

Featuring
TXGB, Chaperone, Expian, VisitBritain
16 Jun 2025
Event
Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring
Tiki, Atlanta Convention & Visitors Bureau
16 Jun 2025
Event
Event

Exploring Agentic AI Applications

Featuring
Atout France
16 Jun 2025
Experiences
Experiences

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

Featuring
Travel Oregon
25 Mar 2025
Experiences
Experiences

Ayers Rock Resort: Designing Sustainable Immersive Experiences

Featuring
Ayers Rock Resort
26 Feb 2025
Sustainability
Sustainability

Sustainable Tourism: Is It An Oxymoron?

Featuring
Greek National Tourism Organisation, Wonderful Copenhagen, Bloomberg News & Visit Greenland
07 Jan 2025
Branding
Branding

Building a Strong Nation Brand

Featuring
NBTC
03 Jan 2025
Digital
Digital

Embracing Digital Transformation

Featuring
Fáilte Ireland, Core Optimisation, NBTC & World Bank Group
27 Dec 2024
Research and Policy
Research and Policy

Building Digital-First Communities

Featuring
Airbnb
24 Dec 2024
Business
Business

Finix Adventures: Redefining Wellness-Centric Adventure Travel

Featuring
Finix Adventures
20 Nov 2024
Business
Business

Nyrups Naturhotell: Sustainability Leader in the Glamping Industry

Featuring
Nyrups Naturhotell
25 Oct 2024
Business
Business

The Quiet Site: A Model of Sustainable Tourism

Featuring
The Quiet Site
19 Sep 2024
Destination Transformation
Destination Transformation

Cape Town Tourism's Limitless Campaign - A Pioneering Approach to Inclusive Tourism

Featuring
Cape Town Tourism
21 Aug 2024
Business
Business

Developing a Sustainable Model for Destinations

Featuring
The Rhodes Co-Lab
11 Jun 2024
Business
Business

Prioritising Authenticity and Sustainability in Experiential Tours

Featuring
Alternative Athens, Back to the Routes
20 May 2024
Design Thinking
Design Thinking

Co-Designing Future Places

Featuring
Visit Skåne, Vamvakou Revival, Touristship
15 May 2024
Digital
Digital

Tourism Innovation in Greece

Featuring
Marketing Greece
30 Apr 2024
Destination Transformation
Destination Transformation

Paris Tourism on Telling Stories of Paris to Tackle Overtourism

Featuring
Paris Tourisme
10 Mar 2018
Destination Transformation
Destination Transformation

Amsterdam Marketing on how it is tackling overcrowding

Featuring
Amsterdam Marketing
03 Mar 2018
Destination Transformation
Destination Transformation

Visit Oslo on Value Driven Storytelling

Featuring
Visit Oslo
06 Feb 2017
Sustainability
Sustainability

Aligning Visitor Activities with Resident Needs

Featuring
Tourisme Îles de la Madeleine
18 Jan 2024
Sustainability
Sustainability

The Art of Viral Campaigns for Destinations

Featuring
Visit Finland
12 Jan 2024
Experiences
Experiences

Boosting Domestic Tourism Through the Heritage of the Hanseatic League

Featuring
MarketingOost
09 Jan 2024
Marketing
Marketing

Transformation of the Catalan Tourism Brand Towards Responsible Tourism

Featuring
Catalan Tourist Board
09 Jan 2024
Business
Business

Radical Transparency Through Sustainable Practices

Featuring
Bob W
22 Dec 2023
Sustainability
Sustainability

Nourishing the Spirit of Norway with Responsible Tourism

Featuring
Visit Norway
18 Dec 2023
Innovation
Innovation

Fostering Data-Driven Innovation in the Tourism Industry

Featuring
Austrian National Tourist Office
14 Dec 2023
Marketing
Marketing

Strategies for Effectively Promoting Hidden Gems

Featuring
Marketing Greece
12 Dec 2023
Business
Business

Understanding the Driving Forces Shaping Travel Choices

Featuring
Skyscanner
12 Dec 2023
Business
Business

Cost of Living Crunch: How Travel Adapts

Featuring
YouGov
11 Dec 2023
Business
Business

Santa Bárbara's Sustainable Focused Luxury Resort

Featuring
Santa Bárbara
03 Aug 2023
Business
Business

Museums Partner for The Wild Escape

Featuring
Art Fund and Arts Council England
03 Jul 2023
Data
Data

MarketingOost's Approach to Data Management

Featuring
MarketingOost
18 Apr 2023
Branding
Branding

Lessons Learned from Helsinki's Digital Journey

Featuring
Helsinki Partners
17 Apr 2023
Destination Transformation
Destination Transformation

Destination Transformation in Finland

Featuring
Visit Finland
05 Apr 2023
Branding
Branding

Bring Yourself, We'll do the Same

Featuring
Netherlands Board of Tourism & Conventions
17 Mar 2023
Business
Business

Astrotourism at Dark Sky Alqueva

Featuring
Dark Sky Reserve Alqueva
03 Mar 2023
Business
Business

Loodusega Koos - Estonia/Finland Hiking

Featuring
Riigimetsa Majandamise Keskus and Metsähallitus
03 Feb 2023
Sustainability
Sustainability

Swisstainable Veggie Day

Featuring
Switzerland Tourism
26 Jan 2023
Marketing
Marketing

How can Destinations Thrive in Placemaking?

Featuring
Visit Singapore
12 Jan 2023
Digital
Digital

The Key Role of Indigenous Communities in Tourism

Featuring
Destination BC
06 Jan 2023
Business
Business

When a Vegan Restaurant is no Longer Vegan-Only

Featuring
Stem & Glory
05 Jan 2023
Business
Business

The Challenges of Sustainable Certifications

Featuring
Green Destination, Vireo & EarthCheck
12 Dec 2022
Event
Event

Driving Sustainable Innovation

Featuring
UNWTO
09 Dec 2022
Sustainability
Sustainability

Sustainable Cities of the Future

Featuring
NEOM
09 Dec 2022
Business
Business

Driving Sustainable Tourism Collaboratively

Featuring
TUI Group
09 Dec 2022
Event
Event

Policy Leadership for Sustainable Transformation

Featuring
We Don't Have Time & MURMURATION
09 Dec 2022
Business
Business

Highlighting Women Leading Tourism

Featuring
Soul Luxury, Healing Hotels of the World & Lila Fox Travel Co.
07 Dec 2022
Event
Event

Circular Destination Experiences

Featuring
CSCP & Greencentive
08 Jun 2022
Sustainability
Sustainability

Azores Leading Sustainable Tourism

Featuring
Azores Regional Government
07 Jun 2022
Sustainability
Sustainability

Slovenia on Sustainability and Experience Design

Featuring
Slovenian Tourist Board
13 Jun 2019
Event
Event

Discussion on Sustainability and Experience Design

Featuring
Göteborg & Co, Aruba Tourism Authority & Gram
13 Jun 2019
Event
Event

Reflecting on the role of brand and content to engage visitors differently

Featuring
Travel Oregon
13 Jun 2019
Event
Event

Discussing Sustainable Goals with Visit Valsugana-Lagorai

Featuring
Visit Valsugana
05 Dec 2019
Event
Event

Designing a Sustainable Nation Visit Finland’s 7 Steps Approach

Featuring
Visit Finland
04 Dec 2019
Event
Event

Ensuring a Sustainable Future for an Unspoiled Destination with The Faroe Islands

Featuring
Visit Faroe Islands
04 Dec 2019
Event
Event

Perspective 2030 with The Netherlands Board of Tourism

Featuring
Netherlands Board of Tourism & Conventions
04 Dec 2019
Event
Event

Developing a Destination Management Plan with Austurland

Featuring
Visit Austurland
04 Dec 2019
Event
Event

Repositioning the Destination Digital First with Visit Wales

Featuring
Visit Wales
05 Dec 2019
Event
Event

Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

Featuring
Visit Greenland
17 May 2021
Destination Transformation
Destination Transformation

How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

Featuring
Discover Puerto Rico
15 Nov 2020
Sustainability
Sustainability

Val di Sole - Sustainable Mobility in Tourism Hotspots

Featuring
Val di Sole
15 Nov 2020
Targets & Objectives
Targets & Objectives

St. Gallen Model for Destination Management

Featuring
Switzerland Tourism
15 Nov 2020
Business
Business

MUD Jeans + IKEA - A Circular Design

Featuring
MUD Jeans, IKEA, Brussels Beer Project, SILO & Haeckles
23 Jul 2020
Business
Business

Haeckels - Developing Loyalty and Connection with the Destination

Featuring
Haeckels
20 May 2020
Business
Business

Byway Travel - Slow Travel Holidays

Featuring
Byway Travel
12 May 2020
Business
Business

Midnight Trains - the new "hotel on rails"

Featuring
Midnight Trains
09 May 2020
Business
Business

Circular Economy

Featuring
Lahhentagge Distillery, UpCircle Beauty, Brussels Beer Project, Silo London & Haeckels
16 May 2020
Business
Business

Kiwi Welcome - Bringing together travellers, community and sustainable tourism

Featuring
Kiwi Welcome
21 May 2020
Business
Business

Chuffed Gifts - Regenerating Domestic Tourism through gift-giving

Featuring
Chuffed Gifts
18 Jun 2020
Business
Business

Fogo Island Inn - A Community-Empowered Business

Featuring
Fogo Island Inn
18 May 2020
Business
Business

Soneva Resorts - Sustainability at the core of everything

Featuring
Discover Soneva & Soneva Foundation
06 May 2020
Innovation
Innovation

The Netherlands Tourism Board: The Focus On Innovation

Featuring
Netherlands Board of Tourism & Conventions
11 Feb 2020
Business
Business

The Rise of the Sustainable Enterprise - IBM

Featuring
IBM
03 Aug 2020
Business
Business

A New World of Travel - Skyscanner

Featuring
Skyscanner
21 Nov 2020
Sustainability
Sustainability

Rewatch X. Festival 2021: Sustainability and Stewardship

Featuring
Digital Tourism Think Tank
06 Dec 2021
Sustainability
Sustainability

Digitalisation and Sustainability Solutions for Recovery

Featuring
Birka Valentin, Jeanine Pires & Letitia Stevenson
30 May 2020
COVID-19
COVID-19

Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg

Featuring
University College Dublin
30 May 2020
COVID-19
COVID-19

Creating an Inspiring Staycation Campaign with Visit Greenland

Featuring
Visit Greenland
30 May 2020
COVID-19
COVID-19

Austurland's Scenario Mapping using Mural

Featuring
Visit Austurland
30 May 2020
COVID-19
COVID-19

Nordic Capitals Talk Sustainable Recovery

Featuring
Visit Oslo, Helsinki Marketing, Visit Stockholm & Wonderful Copenhagen
30 May 2020
COVID-19
COVID-19

Domestic Tourism & Travel Bubbles with Auckland, NZ

Featuring
Destination Auckland, NZ
30 May 2020
Business
Business

Return to Travel

Featuring
YouGov & Skyscanner
09 Dec 2021
Event
Event

Digital Tools to Support a Sustainable Strategy

Featuring
Bordeaux Tourism
07 Dec 2021
Sustainability
Sustainability

Translating Sustainable Strategy into Digital

Featuring
Visit Norway
09 Dec 2021
Business
Business

Redefining Destination Purpose and Governance

Featuring
The Travel Foundation
11 Nov 2020
Business
Business

UNWTO Startup Selection

Featuring
UNWTO
11 Nov 2020
Event
Event

Rebuilding the Pillars of Healthy Tourism

Featuring
Equator Analytics
11 Nov 2020
Business
Business

Innovative Approaches to Carbon Capture in Tourism

Featuring
Tomorrow's Air, ATTA & Climateworks
11 Nov 2020
Event
Event

The Road Towards Data-Driven Destination Management

Featuring
TOTA
11 Nov 2020
Business
Business

Understanding Responsible Travel from Data & Behavioural Insights through to Marketing & Product Development

Featuring
Earth Changers
11 Nov 2020
Business
Business

The Invisible Burden: Understanding the Impact of Tourism on Communities

Featuring
The Travel Foundation
11 Nov 2020
Load more
AI
AI

The Impact of AI on Destination Discoverability

Featuring
Tiki, Oberösterreich Tourismus, Discover Peterborough
12 Jun 2026
AI
AI

How Fast Should We Move With AI?

Featuring
Austria Tourism, Marketing Greece, Stockholm Business Region
10 Jun 2026
Digital
Digital

The Düsseldorf City Quest: Turning Urban Heritage into a Playful Digital Experience

Featuring
SpotAR, Düsseldorf Tourismus
12 Mar 2026
Branding
Branding

Autentico Aruba Culinary Festival: Uniting a Sector to Build a Destination Brand

Featuring
Aruba Tourism Authority
25 Feb 2026
Marketing
Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

Featuring
VVV Terschelling
16 Feb 2026
Marketing
Marketing

Engaging Tomorrow's Visitors: Consumer Behaviour and Marketing Trends Shaping 2026

Featuring
Skyscanner, Visit Sweden, Visit Greenland & Fáilte Ireland
14 Jan 2026
Branding
Branding

Building a Multi-Faceted Destination Brand

Featuring
Business Iceland & Digital Tourism Think Tank
02 Jan 2026
Marketing
Marketing

From Vanity Metrics to Shared Digital Accountability

Featuring
Sojern & Digital Tourism Think Tank
02 Jan 2026
Marketing
Marketing

Integrating Local Voices into Destination Marketing

Featuring
Visit Faroe Islands
02 Jan 2026
Research and Policy
Research and Policy

The Rural Advantage: Exploring Rural Tourism's Untapped Economic Potential

Featuring
Digital Tourism Think Tank & Airbnb
02 Jan 2026
Branding
Branding

Authentic Placemaking: The Unique Narrative of Little Tokyo

Featuring
Visit Düsseldorf
01 Jan 2026
AI
AI

Taking Risks with AI: Embracing Experimentation for Storytelling

Featuring
Visit Benidorm
01 Jan 2026
Marketing
Marketing

Form, Function and Engagement: Visit Norway's Fairytale Finder

Featuring
Visit Norway
31 Dec 2025
Marketing
Marketing

Exploring New Perspectives: Balancing Consistency with Nuance

Featuring
Visit Portugal
31 Dec 2025
Branding
Branding

Helsinki Partners' Brand: Evolving Beyond Tourism

Featuring
Helsinki Partners
30 Dec 2025
Marketing
Marketing

Ireland Unrushed: Connecting Visitors to a Strong Sense of People and Place

Featuring
Tourism Ireland
29 Dec 2025
Event
Event

Designing Location-Based Augmented Experiences

Featuring
Imvizar, Aucto Visio LTD, Newcastle University
19 Jun 2025
Event
Event

Telling Stories with Digital Heritage: Unlocking Immersive Visitor Experiences

Featuring
Europeana
19 Jun 2025
Event
Event

Deep Dive on Gaming: How Canary Islands Leverages Roblox for immersive Storytelling

Featuring
Canary Islands Tourism Board, Flecher.co
18 Jun 2025
Event
Event

Exploring Generational Differences in Digital-First Experiences

Featuring
Animmersion, GIGCO, University of Sunderland
17 Jun 2025
Event
Event

How Screen Tourism Captivates the Next Generation

Featuring
VisitBritain
17 Jun 2025
Event
Event

Will AI Agents Redefine the AI Opportunity?

Featuring
TXGB, Chaperone, Expian, VisitBritain
16 Jun 2025
Event
Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring
Tiki, Atlanta Convention & Visitors Bureau
16 Jun 2025
Event
Event

Building a Brand with Fulfilment: Saaristo's Strategic Approach to Destination Development

Featuring
Visit Turku Archipelago
13 Jun 2025
Event
Event

Designing Technology for The Future of Product Distribution

Featuring
Australian Tourism Data Warehouse
12 Jun 2025
Experiences
Experiences

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

Featuring
Travel Oregon
25 Mar 2025
Visitor Engagement
Visitor Engagement

VisitLuxembourg App: Building Stronger Tourism Relationships Through Digital Innovation

Featuring
Luxembourg for Tourism
10 Mar 2025
Experiences
Experiences

Ayers Rock Resort: Designing Sustainable Immersive Experiences

Featuring
Ayers Rock Resort
26 Feb 2025
AI
AI

Establishing Practical AI Use Cases

Featuring
Slovenian Tourist Board, Trentino Marketing, Fáilte Ireland & Visit Greenland
08 Jan 2025
Sustainability
Sustainability

Sustainable Tourism: Is It An Oxymoron?

Featuring
Greek National Tourism Organisation, Wonderful Copenhagen, Bloomberg News & Visit Greenland
07 Jan 2025
Marketing
Marketing

Driving Growth with Limited Resources

Featuring
Visit Sweden
06 Jan 2025
Branding
Branding

Building a Strong Nation Brand

Featuring
NBTC
03 Jan 2025
Visitor Engagement
Visitor Engagement

Building a Guest-Centric Marketing Strategy

Featuring
VisitDenmark
02 Jan 2025
Marketing
Marketing

Shaping Destination Management Through Promotion

Featuring
Vienna Tourist Board
31 Dec 2024
Digital
Digital

Embracing Digital Transformation

Featuring
Fáilte Ireland, Core Optimisation, NBTC & World Bank Group
27 Dec 2024
Branding
Branding

The Essence of a Brand

Featuring
DCT Abu Dhabi
23 Dec 2024
Marketing
Marketing

Defining Impact as an Omni-Present Brand

Featuring
Tourism Ireland
20 Dec 2024
Data
Data

Building Partnerships in the Attention Economy

Featuring
Bloomberg Media
19 Dec 2024
Business
Business

The Quiet Site: A Model of Sustainable Tourism

Featuring
The Quiet Site
19 Sep 2024
Destination Transformation
Destination Transformation

Cape Town Tourism's Limitless Campaign - A Pioneering Approach to Inclusive Tourism

Featuring
Cape Town Tourism
21 Aug 2024
Business
Business

Developing a Sustainable Model for Destinations

Featuring
The Rhodes Co-Lab
11 Jun 2024
Business
Business

Conversational Marketing and AI, the Death of the Ambassador?

Featuring
The Trip Boutique, Guuru
22 May 2024
Business
Business

Prioritising Authenticity and Sustainability in Experiential Tours

Featuring
Alternative Athens, Back to the Routes
20 May 2024
AI
AI

Driving Demand with AI Generated Storytelling

Featuring
SEA Milan Airports
20 May 2024
Sustainability
Sustainability

This is Athens with a Local

Featuring
This is Athens
14 May 2024
AI
AI

Using AI Tools to Produce Social Content

Featuring
Visit Benidorm
14 May 2024
Technology
Technology

Learning Through Experimenting With Technology

Featuring
NewcastleGateshead Initiative
07 May 2024
Digital
Digital

Tourism Innovation in Greece

Featuring
Marketing Greece
30 Apr 2024
Business
Business

Designing Inclusive Tourism Experiences for Neurodivergent Travellers

Featuring
Liverpool John Lennon Airport
12 Feb 2024
Sustainability
Sustainability

Aligning Visitor Activities with Resident Needs

Featuring
Tourisme Îles de la Madeleine
18 Jan 2024
Sustainability
Sustainability

The Art of Viral Campaigns for Destinations

Featuring
Visit Finland
12 Jan 2024
Technology
Technology

Discovering Authentic Experiences Through Local Tourism

Featuring
This Is Athens
12 Jan 2024
Experiences
Experiences

Boosting Domestic Tourism Through the Heritage of the Hanseatic League

Featuring
MarketingOost
09 Jan 2024
Marketing
Marketing

Transformation of the Catalan Tourism Brand Towards Responsible Tourism

Featuring
Catalan Tourist Board
09 Jan 2024
Business
Business

Radical Transparency Through Sustainable Practices

Featuring
Bob W
22 Dec 2023
Partnership
Partnership

Boosting Destination Success: The Power of Effective Partnerships

Featuring
Skyscanner, Google
21 Dec 2023
KPIs
KPIs

Exploring Shifting Digital KPIs from Volume to Value

Featuring
DTTT
20 Dec 2023
Content Creation
Content Creation

Emerging Digital Content Trends for 2024

Featuring
DTTT
20 Dec 2023
Innovation
Innovation

The DMO Website Reimagined

Featuring
Visit Norway
19 Dec 2023
Business
Business

Creating Content that Resonates With the Audience

Featuring
Google
19 Dec 2023
Sustainability
Sustainability

Nourishing the Spirit of Norway with Responsible Tourism

Featuring
Visit Norway
18 Dec 2023
AI
AI

Using Generative AI for Impactful Marketing

Featuring
Vienna Tourist Board
18 Dec 2023
Innovation
Innovation

Fostering Data-Driven Innovation in the Tourism Industry

Featuring
Austrian National Tourist Office
14 Dec 2023
Marketing
Marketing

Strategies for Effectively Promoting Hidden Gems

Featuring
Marketing Greece
12 Dec 2023
Content Creation
Content Creation

Marketing on a Budget: Tips for Organic Social Media Growth

Featuring
Cape Town Tourism
12 Dec 2023
Marketing
Marketing

A Holistic Approach to Omni-Channel Marketing

Featuring
Fáilte Ireland
12 Dec 2023
Business
Business

Understanding the Driving Forces Shaping Travel Choices

Featuring
Skyscanner
12 Dec 2023
Partnership
Partnership

Destination Canada's Transformative TED Partnership

Featuring
Destination Canada, TED
11 Dec 2023
Business
Business

Museums Partner for The Wild Escape

Featuring
Art Fund and Arts Council England
03 Jul 2023
Partnership
Partnership

The Colors of Ticino

Featuring
Ticino Turismo and Pantone Institute
26 Jun 2023
Business
Business

Dinner on the Lake Gastronomic Experience

Featuring
Dinner on the Lake
15 Jun 2023
Branding
Branding

Lessons Learned from Helsinki's Digital Journey

Featuring
Helsinki Partners
17 Apr 2023
Marketing
Marketing

Driving Place-Based Innovation Through the "How to Athens" Campaign

Featuring
Marketing Greece
11 Apr 2023
Destination Transformation
Destination Transformation

Destination Transformation in Finland

Featuring
Visit Finland
05 Apr 2023
Marketing
Marketing

Find your Freedom - Gamified Marketing Campaign

Featuring
Cape Town Tourism
20 Mar 2023
Branding
Branding

Bring Yourself, We'll do the Same

Featuring
Netherlands Board of Tourism & Conventions
17 Mar 2023
Business
Business

SeatBoost Live Upgrade Auctions

Featuring
Lufthansa
10 Mar 2023
Business
Business

Astrotourism at Dark Sky Alqueva

Featuring
Dark Sky Reserve Alqueva
03 Mar 2023
Business
Business

Instant Booking in the MICE sector - Marriott International

Featuring
Marriott International
23 Feb 2023
Business
Business

Journee Trips - Looking to be surprised?

Featuring
Journee Trips
06 Feb 2023
Business
Business

Loodusega Koos - Estonia/Finland Hiking

Featuring
Riigimetsa Majandamise Keskus and Metsähallitus
03 Feb 2023
Business
Business

Celebrity Cruises Wonderverse Virtual World

Featuring
Celebrity Cruises
02 Feb 2023
Sustainability
Sustainability

Swisstainable Veggie Day

Featuring
Switzerland Tourism
26 Jan 2023
Digital
Digital

Bingewatching in Zwolle

Featuring
MarketingOost & Zwolle
17 Jan 2023
Digital
Digital

What does a Successful Website Redesign Look Like?

Featuring
Visit Jersey
16 Jan 2023
Marketing
Marketing

How can Destinations Thrive in Placemaking?

Featuring
Visit Singapore
12 Jan 2023
Digital
Digital

The Key Role of Indigenous Communities in Tourism

Featuring
Destination BC
06 Jan 2023
Business
Business

How to Reinvent Artwork? The Casa Batlló Example

Featuring
Casa Batlló
21 Dec 2022
Event
Event

Succeeding with Co-Operative Marketing

Featuring
Travel Vertical, Google
12 Dec 2022
Business
Business

The Challenges of Sustainable Certifications

Featuring
Green Destination, Vireo & EarthCheck
12 Dec 2022
Digital
Digital

Are Destination Websites Still Relevant?

Featuring
Digital Leaders Community
12 Dec 2022
Event
Event

Why UGC is a Game Changer for Destination Marketers

Featuring
CrowdRiff
09 Dec 2022
Event
Event

Embarking on a Literary Tour

Featuring
VisitPortugal
09 Dec 2022
Business
Business

Ensuring Diversity in Travel Storytelling

Featuring
Contiki
09 Dec 2022
Event
Event

Milan on Attracting Talent in the Destination

Featuring
Milano and Partners
07 Dec 2022
Business
Business

From Consumer Insights to Effective Marketing

Featuring
YouGov
07 Dec 2022
Business
Business

Voice Marketing in a First-Party Data World

Featuring
Contiki
05 Dec 2022
COVID-19
COVID-19

Co-Op Marketing for Destinations: The Path Forward for Covid-19 Recovery

Featuring
Skift and Sojern
21 Apr 2022
Event
Event

Using Content Marketing to Meet and Exceed Traveler Expectations

Featuring
Convince & Convert; Visit California
09 Dec 2021
Event
Event

The Role of Destination Apps

Featuring
Vienna Tourist Board
09 Dec 2021
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Research, frameworks and field notes on destination transformation. No noise.

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Industry research, open frameworks and field-tested practice on how destinations lead through AI, sustainability and brand. Since 2012.

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