This strategy aims to grow the South of Scotland’s tourism in 2024-2034 with a focus on sustainability.

AI tools boost efficiency and focus for social media teams. Use this workbook to define goals and implement AI strategies.

The guide outlines the development, application, assessment and adaption processes partnerships need to meet the needs of a place.

The twelve-month High Street Accelerator (HSA) pilot programme tasked 10 locations with forming local place partnerships.

The twelve-month HSA pilot programme tasked HSA locations with forming partnerships to address multiple high street issues.

The Travel Experiences Trend Tracker focuses on the in-destination travel experiences industry.

The objective of this partnership was to consider a range of viewpoints to help prioritise Nature Positive Tourism actions.

Aviation is an essential part of business travel, fostering connectivity and international collaboration.

The 2024 Global Travel Trends Report uncovers the driving forces behind why people are travelling right now.

For the 2023 report, data was collected between January and May 2023, including a full review of official destination websites.

The term “membership organisation” is broad, encompassing a variety of organisations from trade groups to civic societies.

This report explores how connection, focus and flexibility emerge as critical factors in addressing today’s challenges.

This strategy is intended to guide the activities and work programme of South Dublin County Council from 2024 to 2029.

Challenges related to climate change have been increasingly stressing the need for the European travel industry to adapt.

Improved air connectivity and seat capacity are helping to make travel easier, as airlines respond to traveller demand.

As of 2023, Austria is in the top third place worldwide in the renowned Sustainable Travel Index.

The climate crisis is urgent. Around the world, natural disasters are becoming more extreme and species are being wiped out.

Tourism involves many stakeholders, including public & private sectors, civil society, communities and the visitors themselves.

In today’s rapidly evolving marketplace, the concept of customer loyalty is undergoing a significant transformation.

Content trends evolve at the speed of fleeting attention spans and each social media platform has its unique audiences & nuances.

Cities are among the most visited destinations worldwide, however, the capacity to capture overall impact of city tourism varies.

Catalonia’s tourism strategy focuses on sustainability, innovation, social well-being, aiming for a balanced and resilient future.

As the pace of cybersecurity threats and breaches accelerates, enterprise security teams struggle to manage risks.

This research aims to investigate and qualify the impact of place partnerships, what they achieve and how they achieve it.

In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse.

This Tourism Development Framework (TDF) encapsulates the tourism development strategy and framework of Cape Town for 2019-2023.

This explores issues around the growing phenomena of screen tourism, where visitors travel to locations at which films are filmed.

This report highlights flaws in digital attribution and urges marketers to better assess the impact and synergy across channels.

In 2022, the competition for the 2022 European Capital of Smart Tourism was launched and 29 cities from 13 countries submitted.

Travel embodies the essence of human connection. Revolving around shared moments and interactions that leave lasting impressions.

The 2024 Olympic Games will have a profound impact on the tourism landscape of Paris.

Leading organisations are deploying their sustainability strategies and measuring their progress across the entire value chain.

This report reviews current trends in Italian tourism and comprehensively analyses the country's tourism performance.

Travel inspiration & booking resources have shifted, impacting content influencing purchases.

In this playbook, you will find prompt engineering tips and a non-exhaustive compilation of tourism-related use cases.

This report outlines how brand content performed in 2023 and the types of content audiences crave today.

In an increasingly competitive, global market Scotland must be able to offer a memorable and unique visitor experience.

The time is right to look to the future and set a 10-year strategy for the Western Australian visitor economy.

Asia new Europe for 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take stage.

The data space is deployed by a consortium of 19 partners from nine EU countries, coordinated by the Europeana Foundation.

Climate change threatens all life on the planet, as well as the very destinations that tourism relies on.

This report explores U.S. travel loyalty trends through consumer and business surveys, revealing key insights.

The reciprocal relationship between hotels and online travel agents (OTAs) is well understood but there is a changing status quo.

This Report reveals the evolution of PR and communications, including increased data reliability, access and interpretation.

The incentives industry continues to see strong performance even as post-pandemic volume pushes start to level out.

Generative AI promises to fuel revolutionary innovation and transformative growth. Driving change demands personal intervention.

Between July and September 2023, more than 414 million international tourists travelled globally, a 21.5 percent yearly increase.

It is essential that the Living High Streets ethos is understood from the outset. This is a community-led approach.

The purpose of this paper is to enhance and facilitate the exchange of best practices in promoting innovation and sustainability.

The 2024 collection of best practices has been derived from the applications that cities submitted to the competition.

We are now seeing the pace of hotel price growth moderating in 2023 on the back of tempering inflation rates and slowing demand.

In 2024, intention for overseas travel is generally positive across studied markets, especially among Brazilians and Koreans.

2023 was a positive year for European travel. Industry-wide occupancy, Average Daily Rate (ADR) and RevPAR showed positive trends.

For generations, PR, comms and other media relations professionals have operated on the notion that pitching is a chore.

Despite slowdowns in the corporate sector, overall demand within the hospitality industry has remained strong.

Placing people at the heart of tourism is key to success in a market where visitors are increasingly looking for connection.

Artificial Intelligence (Al) is rapidly progressing from speculative buzzword to transformational core business technology.

As humans and technology become more entwined, it’s wise to be cautious about where we place our trust.

Tourism Jasper has developed a holistic Destination Stewardship Plan with Parks Canada and the Municipality of Jasper.

The political cycle 2019-2024 has arguably been one of the most turbulent for the EU.

As part of Destination BC's 2023-2025 Corporate Strategy, building a globally competitive tourism ecosystem is essential.

Merriam-Webster chose "authentic" as the word of the year. In the era of abundance, people are increasingly craving authenticity.

The Glasgow Declaration on Climate Action is a catalyst for urgency about the need to accelerate climate action in tourism.

This report highlights 2025 incentive trends, focusing on budgets, evolving priorities and non-cash rewards driving performance.

Since Open AI’s debut in 2022, millions of early adopters have been experimenting with the capabilities of “Generative AI”.

The European airport community is presenting its contribution to the EU institutions on transport policy.

The latest Travel Industry Monitor (TIM) survey highlights continued optimism and strong performance expectations for 2024.

Within this strategy we have identified 4 over-arching priorities with a key focus on supporting the visitor economy.

Right now, event planners design experiences without considering attendees’ end goals and that’s setting everyone up for failure.

The arrival of modern, generative AI is as significant as the birth of the internet. It’s set to disrupt all industries.

The report revealed that travellers within Asia had a stronger desire to travel ‘more’ in the next 12 months than any other group.

AI has fantastic potential and can already be used in a very wide array of applications today.

Tourism is not just an important sector in driving economic growth and job creation but in enhancing social progress.

Porto's tourism has boomed, but COVID-19 and geopolitical instability challenge its sustainable growth.

UNWTO has identified the priorities for the sector in 2024: investments, education, youth empowerment, and sustainability.

This report shows how behavioural science and AI clarify the shopper's messy middle.

This report examines evolving American travel trends, emphasising value, passion-driven exploration and global discovery in 2025.

This report assesses US hotel brand performance between 2013 and 2022 and the impact of brand families on performance.

In an era defined by rapid technological evolution, airlines are positioning themselves for a digital breakthrough.

The report looks at the operational and economic ATM performance in both systems since the outbreak of the pandemic in 2020.

The transition pathway for tourism was developed through an 8-month-long co-creation process in 2021, published in February 2022.

The concepts of value and loyalty have always been linked, to some degree, in American consumers’ minds.

AI has gained significant attention in recent years and especially in 2023, but AI is not new.

Meeting professionals know that finding the right destination partner is often the first step in executing a successful event.

Leaders today must continually re-envision how their teams work, AI presents an opportunity to focus on the work that matters.

A toolkit showing the impact of music tourism across the UK in 2022, featuring case studies with regional statistics.

After years of waiting to see when corporate travel would be “back to normal,” it’s now clear that there is no going “back”.

With exponential growth and widespread adoption of this tech, generative AI is quickly filtering into many different sectors.

This is the 17th edition of the Global Peace Index (GPI), ranking states and territories according to their peacefulness level.

With increasing investment in tourism infrastructure, Middle Eastern countries are leading the future of innovation in tourism.

Amid the shift toward digital experiences in travel, brands have had to adapt their strategies around customer data and loyalty.

Travel and tourism is a cornerstone of global economic vitality, driving significant GDP growth and employment opportunities.

This study examines tourism as an export-earning sector in Asia and the Pacific.

The Travel & Tourism sector is highly inclusive and diverse, helping to strengthen the social fabric and enrich communities.

Tourism has become a key player in international commerce, outpacing global economic growth.

In an era marked by unprecedented challenges, we're confronting an ecosystemic crisis transcending mere climate concerns.

As digitization in the hospitality industry is fundamental, this year's global study has a focus on digital hotel operations.

As tempting as it may be, a constant increase in tourist traffic shouldn’t be your primary goal.

After a tumultuous period of disruption, the travel industry is recovering steadily. 95.7% of their pre-pandemic level were hit.

Generational preferences and life stage are often key considerations when designing incentive, reward, and recognition.