Opinion | Digital Tourism Think Tank

Featured Opinions

Destination Transformation

Visit Sweden's National API: Transforming Destination Marketing Through Structured Open Data

Visit Sweden has launched a national tourism API uniting 14,000 businesses under shared data standards, boosting visibility, AI readiness and innovation through open, structured, and collaborative data.

Featured Opinions

Visit Sweden's National API: Transforming Destination Marketing Through Structured Open Data

Mastering the Art of Award Submissions for Destination Marketing Excellence

Beyond Experimentation: How Brand USA Is Building the Blueprint for AI-First Destination Marketing

Mastering the Art of Award Submissions for Destination Marketing Excellence

Beyond Experimentation: How Brand USA Is Building the Blueprint for AI-First Destination Marketing

All Opinions and Articles

Bonding with the planet: How eco-tourism can help raise awareness and save the planet?

How do Destinations Approach Authenticity in Developing Travel and Tourism Experiences?

Transforming Tourism with Design Thinking

Trends. Transition. Purpose.

Leave Nothing But Footprints

Let’s Meet Again #IRL

X.Festival: Imagining the DMO in 2050

Îles de la Madeleine: Tourism Day & Sustainable Strategy

Dolomiti Paganella: A Revision of Their Digital Strategy

Digitalisation in Light of Creating the Metaverse

The Global Goals

DMO Journeys: Îles de la Madeleine

DMO Journeys: Dolomiti Paganella

Framing Digitalisation and Sustainability

How to Implement a Sustainable Tourism Strategy in a Destination?

Sustainability

Content Marketing

Shifting Tactics

Plan and Manage a High Density of Visitors

Maintaining Engagement on Social and Exploring Emerging Channels

What Solutions for Managing Tourism Flow?

Improving Customer Experience Through Technology

ivie - Enhancing the Independent Traveller Experience

June Trends Chat 2021

Multicultural and Diversity Best Practices in Tourism

Niche Audiences Trend Canvas

Micro Influencers

Sponsored Content Partnerships

Neighbourhood Guides & Maps

Storytelling: Craft Your Destination's Story

Engagement: Triggering a Reaction Through Web Design

May Trends Chat 2021

📋 Pledge Strategies Trend Canvas

Pinterest: How DMOs build their presence

April Trends Chat 2021

Strengthening Knowledge Share for City Destinations

6 Top Features for a DMO’s Website

Content Partnerships

Leveraging High Profile Sports Partnerships

We Are Aotearoa

Sustainability Best Practices

10 Destinations on the Leading Edge

March Trends Chat 2021

February Trends Chat 2021

Digitalisation in times of COVID

Digitalisation - Destination Strategies

January Trends Chat 2021

Innovating with Digital to Succeed with Remote Learning

How are consumer attitudes shaping Travel trends in 2021?

X. Imagine Recap

X. Rebuild Recap

X. Engage Recap

X. Purpose Recap

X. Disrupt Recap

Accelerating Travel Innovation after Coronavirus: From Tragedy to Hope

Music Tourism Trends Canvas

Experience Branding Trends Canvas

Key Takeaways from the Best Branded and Content Talks of 2019

Leading Edge Technologies Trends Canvas

Sustainability Trends Canvas

Influencer Marketing in 2020

The Role of Digital on the Customer Journey

Delivering an Industry Development Programme

PR & Media Best Practices for Destinations

Consumer Campaign for Industry Activation Case Study

Best practices for DMOs whilst developing B2B and B2C training

X. Festival: Reshaping the Visitor Economy

PR Best Practices from DMOs

Destination Branding

Singapore Tourism Board - Strategy Towards 2020

Think Sustainably with Helsinki Marketing

The Importance of Locality in the Hotel Experience

Role of Facebook for Tourism