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Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.
'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.
To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.
It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.
The speakers agree that destinations still don't see the value in destination certification.
All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.
There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.
If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.
Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.
Features like workspace availability are critical so remote workers can continue to work whilst travelling.
Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.
As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.
Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.
NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.
The shift from a Management Organisation to a Social Enterprise was a successful transformation.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".
Understand what sits at the heart of the success of these three impressive women.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.
Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Slovenia is green, Slovenia acts green, Slovenia promotes green.
Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.
Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.
We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.
Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.
In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.
For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.
For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.
Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.
Visit Austurland has been developing its story through co-creation and a strong community-based approach.
Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.
The discussion focused on brand, digital, content and key learnings of the process.
Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.
South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.
The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.
The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.
The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.
The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.
This case study shares the insights from the strategy of Visit California for creating valuable content.
The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.
Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.
The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.
Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.
Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.
Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.
The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.
The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.
The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.
Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.
The case study discusses a campaign by LAAX, a ski resort in Switzerland that redefined the visitor experience in nature through technology.
'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth
The case study discusses how San Diego's marketing activities have grown & evolved significantly over the last 10 years.
The St. Gallen Model for Destination Management (SGDM) brings a fresh perspective with no boundaries for destinations.
The case study discusses ProColombia's award-winning campaign ‘Colombia, Siente el Ritmo' & how music tourism can be a catalyst for destinations.
In 2018, Ticino Turismo embarked on a great innovation journey that led them to a complete rebranding after 36 years.
The key focus of this case study is how DMOs can partner with a robust strategy for success.
With clear data and partner insights collected with a campaign, Jordan targets its key markets and reposition the destination.
Bogotá Tourism is a great example of a successful collaboration between various tourism players working towards a bigger project of changing the city.
E-Learning can educate and give people awareness of Tourism trends, issues, and industry technology in a relaxed and fun environment.
6.8 out of 10 is the average life satisfaction score among respondents. This is up slightly from 6.7 measured in March 2023.
In this instalment of D EDGE’s annual Hotel Distribution Report, we analyse the last five years of digital booking data.
Intent to cruise continues to be strong among Forever Cruisers and Potential New Cruisers.
The future of AI will depend on the future regulation of AI. Many governments and organisations are issuing ‘AI guidance’
As AI systems become more advanced, it is important they remain under human control and are aligned with our ethical values.
For campaigners and policy makers, this report is a guide to the relationship between the Travel & Tourism sector and nature.
Creating sustainable cities presents a significant challenge for major international capitals.
This is based on the TrippleTM Framework. Guiding you to make meaningful change step by step, with clear goals and actions.
This guide details the latest places to eat and drink, attractions, accommodation and entertainment across Greater Manchester.
Identify the trends of the Italian market to Spain, specifying the segments with the greatest strategic value.
This report intends to serve as a benchmark of redemption opportunities and engagement strategies for today’s credit card reward.
The visitor economy makes a positive contribution to all aspects of life across the Telford & Wrekin borough.
Despite cost of living pressures, Britons remain keen to take holidays both at home and abroad.
Many companies are becoming software companies, creating new digital products to serve their customers and partners better.
Based on research in Q4 2023, consumers demonstrated a strong preference to undertake cruises within their own global region.
The objective of this partnership was to consider a range of viewpoints to help prioritise Nature Positive Tourism actions.
The Travel Experiences Trend Tracker focuses on the in-destination travel experiences industry.
The twelve-month HSA pilot programme tasked HSA locations with forming partnerships to address multiple high street issues.
The twelve-month High Street Accelerator (HSA) pilot programme tasked 10 locations with forming local place partnerships.
The guide outlines the development, application, assessment and adaption processes partnerships need to meet the needs of a place.
Aviation is an essential part of business travel, fostering connectivity and international collaboration.
The term “membership organisation” is broad, encompassing a variety of organisations from trade groups to civic societies.
For the 2023 report, data was collected between January and May 2023, including a full review of official destination websites.
The 2024 Global Travel Trends Report uncovers the driving forces behind why people are travelling right now.
Improved air connectivity and seat capacity are helping to make travel easier, as airlines respond to traveller demand.
Challenges related to climate change have been increasingly stressing the need for the European travel industry to adapt.
This strategy is intended to guide the activities and work programme of South Dublin County Council from 2024 to 2029.
Connecting information across tools, teams, and workflows is essential to optimizing resources and accelerating ROI.
The climate crisis is urgent. Around the world, natural disasters are becoming more extreme and species are being wiped out.
As of 2023, Austria is in the top third place worldwide in the renowned Sustainable Travel Index.
Cities are among the most visited destinations worldwide, however, the capacity to capture overall impact of city tourism varies.
Content trends evolve at the speed of fleeting attention spans and each social media platform has its unique audiences & nuances.
In today’s rapidly evolving marketplace, the concept of customer loyalty is undergoing a significant transformation.
Tourism involves many stakeholders, including public & private sectors, civil society, communities and the visitors themselves.
This explores issues around the growing phenomena of screen tourism, where visitors travel to locations at which films are filmed.
This Tourism Development Framework (TDF) encapsulates the tourism development strategy and framework of Cape Town for 2019-2023.
In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse.
This research aims to investigate and qualify the impact of place partnerships, what they achieve and how they achieve it.
As the pace of cybersecurity threats and breaches accelerates, enterprise security teams struggle to manage risks.
The 2024 Olympic Games will have a profound impact on the tourism landscape of Paris.
Travel embodies the essence of human connection. Revolving around shared moments and interactions that leave lasting impressions.
In 2022, the competition for the 2022 European Capital of Smart Tourism was launched and 29 cities from 13 countries submitted.
Leading organisations are deploying their sustainability strategies and measuring their progress across the entire value chain.
Travel inspiration & booking resources have shifted, impacting content influencing purchases.
The time is right to look to the future and set a 10-year strategy for the Western Australian visitor economy.
In an increasingly competitive, global market Scotland must be able to offer a memorable and unique visitor experience.
Asia new Europe for 2024? As the world gears up for another year of post-pandemic travel, the industry will see Asia take stage.
Climate change threatens all life on the planet, as well as the very destinations that tourism relies on.
The data space is deployed by a consortium of 19 partners from nine EU countries, coordinated by the Europeana Foundation.
Generative AI promises to fuel revolutionary innovation and transformative growth. Driving change demands personal intervention.
The incentives industry continues to see strong performance even as post-pandemic volume pushes start to level out.
This Report reveals the evolution of PR and communications, including increased data reliability, access and interpretation.
The reciprocal relationship between hotels and online travel agents (OTAs) is well understood but there is a changing status quo.
As humans and technology become more entwined, it’s wise to be cautious about where we place our trust.
Artificial Intelligence (Al) is rapidly progressing from speculative buzzword to transformational core business technology.
Placing people at the heart of tourism is key to success in a market where visitors are increasingly looking for connection.
Despite slowdowns in the corporate sector, overall demand within the hospitality industry has remained strong.
For generations, PR, comms and other media relations professionals have operated on the notion that pitching is a chore.
2023 was a positive year for European travel. Industry-wide occupancy, Average Daily Rate (ADR) and RevPAR showed positive trends.
In 2024, intention for overseas travel is generally positive across studied markets, especially among Brazilians and Koreans.
We are now seeing the pace of hotel price growth moderating in 2023 on the back of tempering inflation rates and slowing demand.
The 2024 collection of best practices has been derived from the applications that cities submitted to the competition.
The purpose of this paper is to enhance and facilitate the exchange of best practices in promoting innovation and sustainability.
It is essential that the Living High Streets ethos is understood from the outset. This is a community-led approach.
Between July and September 2023, more than 414 million international tourists travelled globally, a 21.5 percent yearly increase.
The political cycle 2019-2024 has arguably been one of the most turbulent for the EU.
Tourism Jasper has developed a holistic Destination Stewardship Plan with Parks Canada and the Municipality of Jasper.
Merriam-Webster chose "authentic" as the word of the year. In the era of abundance, people are increasingly craving authenticity.
As part of Destination BC's 2023-2025 Corporate Strategy, building a globally competitive tourism ecosystem is essential.
The Glasgow Declaration on Climate Action is a catalyst for urgency about the need to accelerate climate action in tourism.
The European airport community is presenting its contribution to the EU institutions on transport policy.
Since Open AI’s debut in 2022, millions of early adopters have been experimenting with the capabilities of “Generative AI”.
Events are an integral thread in Penrith's Cultural fabric, contributing significant economic and social benefits.
The latest Travel Industry Monitor (TIM) survey highlights continued optimism and strong performance expectations for 2024.
Right now, event planners design experiences without considering attendees’ end goals and that’s setting everyone up for failure.
The arrival of modern, generative AI is as significant as the birth of the internet. It’s set to disrupt all industries.
The report revealed that travellers within Asia had a stronger desire to travel ‘more’ in the next 12 months than any other group.
Tourism is not just an important sector in driving economic growth and job creation but in enhancing social progress.
AI has fantastic potential and can already be used in a very wide array of applications today.
UNWTO has identified the priorities for the sector in 2024: investments, education, youth empowerment, and sustainability.
Leaders today must continually re-envision how their teams work, AI presents an opportunity to focus on the work that matters.
Meeting professionals know that finding the right destination partner is often the first step in executing a successful event.
AI has gained significant attention in recent years and especially in 2023, but AI is not new.
The concepts of value and loyalty have always been linked, to some degree, in American consumers’ minds.
The transition pathway for tourism was developed through an 8-month-long co-creation process in 2021, published in February 2022.
The report looks at the operational and economic ATM performance in both systems since the outbreak of the pandemic in 2020.
In an era defined by rapid technological evolution, airlines are positioning themselves for a digital breakthrough.
After years of waiting to see when corporate travel would be “back to normal,” it’s now clear that there is no going “back”.
With exponential growth and widespread adoption of this tech, generative AI is quickly filtering into many different sectors.
Travel and tourism is a cornerstone of global economic vitality, driving significant GDP growth and employment opportunities.
Amid the shift toward digital experiences in travel, brands have had to adapt their strategies around customer data and loyalty.
With increasing investment in tourism infrastructure, Middle Eastern countries are leading the future of innovation in tourism.
This is the 17th edition of the Global Peace Index (GPI), ranking states and territories according to their peacefulness level.
This study examines tourism as an export-earning sector in Asia and the Pacific.
The Travel & Tourism sector is highly inclusive and diverse, helping to strengthen the social fabric and enrich communities.
Tourism has become a key player in international commerce, outpacing global economic growth.
As digitization in the hospitality industry is fundamental, this year's global study has a focus on digital hotel operations.
In an era marked by unprecedented challenges, we're confronting an ecosystemic crisis transcending mere climate concerns.
Atout France has initiated a reflection aimed at identifying the factors of transformation of tourism and its environment.
Edmonton paves the way for a thriving, regenerative visitor economy by 2050 with its groundbreaking strategy.
With this sprint, you will be able to kick-off your work on your targeting and distribution strategies.
Storytelling is an integral part of digital marketing, crafting unique stories that match a destination's DNA.
Consumer behaviour is changing quickly and so are content preferences.
Planning content requires a structure to follow because the elements to take into consideration are multiple.
Our template is designed to provide a blank canvas for your team when developing stories.
Gather your whole team and use the Content & Engagement - Sprint template to map out content opportunities, weaknesses, needs and ideas.
This template is the one that completes your audience strategy.
When you have well-defined personas to describe the audience of your DMO, you can start creating persona-specific content.
You might find it useful to create a sort of ID for the persona, what we call the “Customer Persona Card”.
Creating customer personas is a great way to focus on your audience in a more targeted way.
Gather your team to create an audience strategy.
You’ve explored some new ideas to push your identity further. How do you get these component parts to work together?
This template is designed to walk you through the process of co-creating your brand.
This template is designed to help your team work together to come up with brand solutions for your DMO.
When your brand is communicating across a multitude of channels, it is more important than ever that it is consistent and recognisable.
We have created this template to help you pinpoint your brand identity.
The Shaping the Brand template is one of our sprint templates designed to get your whole team working together to shape your brand!
We have developed a framework to help DMOs understand how to design Signature Experiences that are aligned with the brand.
In this Template, we are going to walk through how to build products and experiences around neighbourhoods in your destination.
In this Template, we will explore how to pair products and experiences within your destination to create unique trails & itineraries.
With this template, you will be able to match your visitor's needs with your experiences.
In this template, you will learn how to develop your own experiences within your destination.
In this template, we will help you to start developing unique ideas for niche experiences.
In this template, we are looking at what we here at DTTT have identified as the key stages of the Visitor Buying Cycle.
This template will help you designing the TIC of the future.
The first basis for the identification of the different touchpoints, messages, channels and strategies used by the DMO.
At the DTTT we work extensively with design thinking processes and methods, and we apply them to our projects on a daily basis.
Think of your brand as a glass box, no longer a black box!
Identify strengths and weaknesses as well as any problems and/or any opportunities for growth.
We believe Design Thinking will be key in developing your new DMO's Sustainable Journey.
By completing the following activity, you and your team will be able to define what you'd like your users to be able to do.
The objective is to start making sense of the landscape solutions you’re exploring to clearly formulate the challenge you want to solve.
It’s time to start developing potential solutions!
In this activity, we will focus on the first stage of Design Thinking, empathise.
The main goal of this activity is to help you gather a collective view on sustainability amongst your organisation, industry and peers.
The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.
This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.
The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.
Sometimes communication can be more powerful than we realise!
This exercise will help you realise the power of effective communication!
The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.
Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.
This activity will allow you to focus on the types of data that exist within your destination.
The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.
Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.
Through this activity, we want to help you map out everyone who might be involved in the process of leading sustainability.
The objective of this activity is to help you and your team gather ideas.
Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.
Incorporate varied perspectives from the destination in regards to sustainability.
Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.
We want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
This workshop will invite visitors to be part of a design thinking process, looking at expectations, challenges and opportunities.
This workshop focuses on how to design an industry development programme.
A workshop on how you can use mobility as a storytelling platform and assist with addressing over-tourism.
This workshop will look at designing a framework for a sustainable destination from two different perspectives.
A workshop on how to develop Location-Based Content experiences (iBeacon or similar).
This workshop will look at what is needed when it comes to designing an end-to-end premium experience.
This workshop will fully explore the latest trends on visual storytelling, learning how to create the right content for the right audience.
360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy.
A workshop on how to gamify the visitor experience with TheCamp, an incredible startup incubator in Provence in France.
Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in demand.
A one-week introduction to Design Thinking, with the five key stages of design principles explained.
An exploratory process to look 'under the hood' at Visit Oslo's new AR App.
Storytelling is the key to strengthen the message you convey about your destination.
Start dreaming big! No matter the size of your destination, set some visioneering goals.
This stage serves as the opportunity to define the relationship between the DMO and the destination's industry.
The industry needs support right now, more than it has ever done before.
With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.
With this template, we are gonna guide you in the creation of Recovery Campaign Concepts, stories for your target audiences and channels.
With this sprint, you will be able to kick-off your work on your targeting after COVID-19.
The staged recovery process will require a tilted strategy as the destination opens up.
Content teams are spending significant time and resources on, to produce content for the destination website, blog & social media channels.
The first step in the creation of a content strategy is a brainstorming Sprint.
Knowing the right tone of voice to adopt as we emerge out of this crisis requires a considered approach.
In this Template, we will explore pairing together products and experiences within your destination to create unique trails & itineraries.
In this mural, you will learn how to develop your own experiences within your destination.
In this template we will help you to start developing unique ideas for niche experiences.
This Sprint gets destination teams re-strategising their hero product offering, adapting it to the new realities the post COVID Visitor.
After mapping out all the necessary information about your personas you might find it useful to create a sort of ID for the persona.
Having customer personas is a great way to focus on your audience in a more targeted way.
The first step in the creation of an audience strategy is a brainstorming Sprint.
Something that worked successfully not long ago can appear less relevant in the fast-changing circumstances we are in at the moment.
Defining a new image for the destination is defined by purpose.
It's time to gather and plan with your team how to test the feasibility of your prototype.
In order to make great things and find answers to the most complex problems, we have to take small, manageable risks.
Your smartphone updates its operating system seamlessly in the background. Your neighbourhood café changes its menu seasonally.
The Principles of Design Thinking guide your day-to-day work.
In order to be as accurate as possible, we have to address our assumptions by learning, observing, and practising design research.
Working to understand and correctly 'frame' the challenges faced by the destination and industry.
This case study will give you an overview of how the role of DMOs has been transformed over the years and what you should keep in mind to ensure your organisation thrives.
Through this case study, deep dive into what different sustainable certification experts think about these voluntary guidelines present challenges for DMOs which are trying to establish a better way for the future.
In this keynote, Josefine Carlsson, Head of Nature Tourism, and Tirsa Ramos-Pedersen, UX designer at Tourism in Skåne, discuss Design Thinking initiatives and projects for sustainability.
Through this case study, explore how other DMOs are furthering their efforts to develop a sustainable strategy for the destination through Design Thinking and by involving the community.
This resource will help you grasp different lines of thinking when it comes to understanding sustainability as a DMO.
This case study demonstrates how even those destinations that are at the forefront of sustainability can keep developing new initiatives and improving their sustainable strategy.
This case study will provide you with the highlights of how a market-based solution approach can lead to a longer-lasting and deeper impact on the local community and businesses.
Innovation and Excellence are parts of the set of values that we presented at the beginning of the module.
Through this case study, you'll be able to get a better understanding of how design can be integrated into processes to solve pressing challenges through Big Data, AI and innovation.
In this case study, Julie Benisty, from Bordeaux Tourism, explains how they use digital tools to support their digital strategy and how they co-create the destination's strategy with the locals.
This case study provides you with a comprehensive understanding of how innovation and start-up ecosystems can be a catalyst for sustainable development in tourism.
The case study allows you to get an in-depth understanding of how innovation can foster rapid adaption to dynamic situations with design thinking and collaboration.
This feature aims to present a variety of examples from DMOs that excel at storytelling to inspire you in finding new ways to communicate the story of your destination.
Through this feature, you will have the opportunity to be inspired by the initiatives of different DMOs that have communicated effectively in regards to diversity and inclusivity.
This feature will allow you to understand how destinations have made a commitment to local people and the environment through pledges, as well as to understand when you should use these.
You'll be able to learn more about why communities and purpose matter so much and how influencer marketing can help us achieve our goals by appealing to the interests of potential visitors.
Through this case study, you'll be able to understand how the Sustainability Strategy of the DMO can be digitalised to allow the message to translate into tangible results.
This case study will provide you with a different perspective on the role of marketing within the destination, allowing you to reflect on how you could use communication differently than we are used to.
Some of the cases that you will find here will include Soneva Resorts and Apple, and they have all been selected for being good examples of effective corporate communication.
This case study will allow you to get a better understanding of the meaning that diversity, equity and inclusion have and their role within the strategy of businesses, which can be translated to destinations.
Through this case study, you'll be able to understand how destinations can work toward involving disabled individuals in the planning and development of these to make them accessible for people with visible and non-visible disabilities.
Through this case study, you'll be able to understand how, by becoming a member of the INSTO network, destinations commit to continuous measurement efforts at the destination level, embracing the context-sensitive and dynamic nature of the concept of "sustainability" itself.
Through this case study you'll be able to understand what your DMO should look for when entering contracts with intelligence and data providers and how to best use the data obtained to best lead your strategy.
This case study will help you understand the importance of proving to be transparent in financial terms and how this links with the increased demand for sustainability in the tourism industry.
This case study will help you understand how different types of data, including scientific data, can be used to tackle sustainability issues from a triple bottom line perspective.
Through this case study you’ll be able to get an overview of how data can be utilised to improve the destination's strategy and how, when available at hand, data can help all stakeholders make better decisions.
This case study will allow you to get a comprehensive understanding of how a regional organisation can build a centralised data hub with the objective of strengthening the destination's data capacity as a whole to better manage it.
Through this case study you'll be able to understand how the collaboration between different tourism organisations can result in initiatives that allow entire regions to improve their competitiveness based on data indexes.
This case study will allow you to gather different perspectives on circular destination experiences and sustainability initiatives, looking at the collaboration with stakeholders and residents with Adriana Ballón Ossio and Olivér Szabó.
EarthCheck Destination is the only global Benchmarking and Certification program for sustainable travel and tourism underpinned by the science and software of EarthCheck.
This case study will help you see how a sustainable strategy can be developed, and how national certification programmes can help clarify the transformation process for businesses.
Through this case, you will be able to understand how two very different destinations have used certifications methods to aid their path towards more sustainable development.
This case study will allow you to understand the initiatives that Visit Finland has put in place to encourage sustainable development nationally, as well as what local destinations are doing to encourage action within sustainability.
This case study will provide you with an overview of Switzerland Tourism's sustainability strategy, which implements the UNSDGs, and their Swisstainable Programme.
This case study will provide you with a better understanding of the GSTC Standards and the organisations that can benefit from implementing them.
The case study presents Wonderful Copenhagen's strategy for sustainable tourism and how it contributes to the UN SDGs while addressing sustainability from a triple bottom-line approach.
This case study will allow you to get an overview of the efforts that the key players of the tourism industry are making to guarantee a more innovative and sustainable future by 2030.
Through this case study, you'll be able to understand the importance of addressing sustainability in the organisation’s strategy, operations and relationships with stakeholders to lead transformation in the destination.
Through this case study, you'll be able to understand different ways in which businesses can help contribute to sustainability, as well as the importance of establishing partnerships to achieve your goals.
This case study will allow you to understand how biodiversity is negatively impacted by tourism activities and how we can better protect it.
This case study will allow you to be inspired by how other companies within the industry are developing their sustainable strategies by adhering to sustainability initiatives and certifications.
This case study provides an integral overview of how businesses can be part of fostering positive growth and sustainable development in the destination
This case study will give you an overview of how DMOs can achieve sustainability in the destination by taking into consideration all stakeholders and ensuring their happiness.
Prioritising innovation as a process to tackle challenges, evaluate trends and identify opportunities.
Establishing a culture for knowledge exchange internally in the workflow and externally through industry.
Reviewing current use of technology and identifying disruptive forces emerging and how to tackle them.
Unlocking the potential of partnerships to build narrative around and amplify the potential of the brand.
Evaluating marketing performance, setting clear KPIs and a process of evaluation and iteration.
Auditing, development and refining of content targeting and distribution strategy putting data at the core.
A deep strategic planning Methodology to draft, build and nurture the right content approach around the brand.
An assessment of current market strategy in view of shifting demographics and the rise of emerging markets.
Conducting a full brand review, we'll identify the right tone and pitch to produce guidelines underpinning it.
In order to prioritise the importance of strong product as a living part of the brand, we'll look at it from multiple angles.
This is a strategic assessment of strategic positioning considering message, channels and touchpoints.
Destinations are getting smarter with partner marketing.
Driving Impact through Partnership.
What’s the role of the DMO in the visitor cycle?
How to frame your solutions and be a relevant supplier for Destinations.
Primary Strategic Focus of Enterprise, Growth and Government Agencies.
Primary Strategic Focus of Regional Tourism Organisations.
Primary Strategic Focus of Cities.
Understanding the wide range of organisations responsible for tourism.
Welcome, we're so thrilled to have you take part in this training pathway, part of the Digital Tourism Think Tank.
Here is a complete look at the four key pillars of the organisation including it's culture, people, process and purpose.
CONGRATULATIONS! You have now completed the DTTT Sustainability Leadership Programme. 🥳
As in the previous on-demand weeks, the objective of this activity is to help you and your team gather ideas.
This case study will help you gain insights into how digital technologies are leading the emergence of Sustainable Enterprises and supporting businesses in reducing their environmental impact.
On the second on-demand week of this module, we're giving you access to more on-demand content and activities.
On the second on-demand week of this module, we're giving you access to more on-demand content and activities to continue understanding how you can co-design your destination's sustainability strategy.
As in the previous modules, the objective of this activity is to help you and your team gather ideas.
This case study highlights the importance of co-creation and collaboration in developing a sustainability strategy. It shares an example of how strong relations between stakeholders and the local community can lead to impactful solutions.
This week we have prepared a variety of on-demand case studies for you to explore different project initiatives and approaches in-depth.
With this session, we'll kick off the last module of the DTTT Sustainability Leadership Programme, which focuses on co-designing strategies for a sustainable future.
In this last module, taking place, we'll discuss the future of destination strategies, highlighting the importance of taking sustainability into consideration as part of our organisation's strategy.
Look at how far you've come! You have now completed the fourth module of the DTTT Sustainability Leadership Programme. 🙌
When you open the template, you will see a different section is provided for each of the cases covered in each of the weeks dedicated to On-Demand Content.
This week we will focus on giving you access to more on-demand content and activities to continue understanding how you can develop sustainability communication strategies.
This week we have prepared a variety of on-demand material.
Before focusing on the three different parts into which the session is divided, we'll start the session with a quick check-in activity: "The Anonymous Greenwash Scale".
The module consists of two live thought-provoking sessions and a variety of on-demand material.