Case Studies | Digital Tourism Think Tank

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring

Austria Tourism

16 Jun 2026

The Düsseldorf City Quest: Turning Urban Heritage into a Playful Digital Experience

Featuring

SpotAR, Düsseldorf Tourismus

12 Mar 2026

Branding

Autentico Aruba Culinary Festival: Uniting a Sector to Build a Destination Brand

Featuring

Aruba Tourism Authority

25 Feb 2026

Marketing

Dark Sky Terschelling: Boosting Off-Season Demand

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring

Destination British Columbia

06 Feb 2026

Marketing

Engaging Tomorrow's Visitors: Consumer Behaviour and Marketing Trends Shaping 2026

Featuring

Skyscanner, Visit Sweden, Visit Greenland & Fáilte Ireland

14 Jan 2026

Branding

Building a Multi-Faceted Destination Brand

Featuring

Business Iceland & Digital Tourism Think Tank

02 Jan 2026

Marketing

From Vanity Metrics to Shared Digital Accountability

Featuring

Sojern & Digital Tourism Think Tank

02 Jan 2026

Marketing

Integrating Local Voices into Destination Marketing

The Rural Advantage: Exploring Rural Tourism's Untapped Economic Potential

Featuring

Digital Tourism Think Tank & Airbnb

02 Jan 2026

Branding

Authentic Placemaking: The Unique Narrative of Little Tokyo

Featuring

Visit Düsseldorf

01 Jan 2026

Taking Risks with AI: Embracing Experimentation for Storytelling

Form, Function and Engagement: Visit Norway's Fairytale Finder

Exploring New Perspectives: Balancing Consistency with Nuance

Helsinki Partners' Brand: Evolving Beyond Tourism

Ireland Unrushed: Connecting Visitors to a Strong Sense of People and Place

No App, No Hardware, No Limits… WebXR

Designing Location-Based Augmented Experiences

Featuring

Imvizar, Aucto Visio LTD, Newcastle University

19 Jun 2025

Event

Museums in the Metaverse: Democratising XR for Cultural Heritage

Featuring

University of Glasgow

19 Jun 2025

Event

Telling Stories with Digital Heritage: Unlocking Immersive Visitor Experiences

Deep Dive on Gaming: How Canary Islands Leverages Roblox for immersive Storytelling

Featuring

Canary Islands Tourism Board, Flecher.co

18 Jun 2025

Event

Exploring Generational Differences in Digital-First Experiences

Featuring

Animmersion, GIGCO, University of Sunderland

17 Jun 2025

Event

How Screen Tourism Captivates the Next Generation

The North East Innovation Ecosystem: Strategic Lessons in Place-Based Digital Transformation

Featuring

NewcastleGateshead Initiative, Newcastle International Airport, Sunderland Software City, LUMO

17 Jun 2025

Event

Will AI Agents Redefine the AI Opportunity?

Featuring

TXGB, Chaperone, Expian, VisitBritain

16 Jun 2025

Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring

Tiki, Atlanta Convention & Visitors Bureau

16 Jun 2025

Event

Exploring Agentic AI Applications

Spatial Data as the Foundation for Inclusive Destination Experiences

Featuring

Fondazione Transform Transport ETS, Systematica

16 Jun 2025

Event

Building a Brand with Fulfilment: Saaristo's Strategic Approach to Destination Development

Featuring

Visit Turku Archipelago

13 Jun 2025

Event

Enriching Visitor Experiences with Artefacts

Designing Technology for The Future of Product Distribution

Featuring

Australian Tourism Data Warehouse

12 Jun 2025

Experiences

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

VisitLuxembourg App: Building Stronger Tourism Relationships Through Digital Innovation

Featuring

Luxembourg for Tourism

10 Mar 2025

Experiences

Ayers Rock Resort: Designing Sustainable Immersive Experiences

Featuring

Ayers Rock Resort

26 Feb 2025

Establishing Practical AI Use Cases

Featuring

Slovenian Tourist Board, Trentino Marketing, Fáilte Ireland & Visit Greenland

08 Jan 2025

Sustainability

Sustainable Tourism: Is It An Oxymoron?

Featuring

Greek National Tourism Organisation, Wonderful Copenhagen, Bloomberg News & Visit Greenland

07 Jan 2025

Marketing

Driving Growth with Limited Resources

Building a Strong Nation Brand

Building a Guest-Centric Marketing Strategy

Shaping Destination Management Through Promotion

The Impact of Generative AI on Businesses

Embracing Digital Transformation

Featuring

Fáilte Ireland, Core Optimisation, NBTC & World Bank Group

27 Dec 2024

Research and Policy

Building Digital-First Communities

The Essence of a Brand

Defining Impact as an Omni-Present Brand

Building Partnerships in the Attention Economy

Building Effective Data Spaces

Featuring

03 Dec 2024

Digital

Digital Futures: Emerging Trends for 2025

Featuring

02 Dec 2024

Business

Finix Adventures: Redefining Wellness-Centric Adventure Travel

Nyrups Naturhotell: Sustainability Leader in the Glamping Industry

The Quiet Site: A Model of Sustainable Tourism

Featuring

The Quiet Site

19 Sep 2024

Destination Transformation

Cape Town Tourism's Limitless Campaign - A Pioneering Approach to Inclusive Tourism

Developing a Sustainable Model for Destinations

Creating Legacy through Large-Scale Events

Conversational Marketing and AI, the Death of the Ambassador?

Featuring

The Trip Boutique, Guuru

22 May 2024

Business

Prioritising Authenticity and Sustainability in Experiential Tours

Featuring

Alternative Athens, Back to the Routes

20 May 2024

Driving Demand with AI Generated Storytelling

Reimagine Visitor Engagement & Loyalty

Identifying Gaps in Data: Taking AI to the Next Level

Co-Designing Future Places

Featuring

Visit Skåne, Vamvakou Revival, Touristship

15 May 2024

Sustainability

This is Athens with a Local

Featuring

This is Athens

14 May 2024

Using AI Tools to Produce Social Content

Learning Through Experimenting With Technology

Featuring

NewcastleGateshead Initiative

07 May 2024

Digital

Tourism Innovation in Greece

Designing Inclusive Tourism Experiences for Neurodivergent Travellers

Featuring

Liverpool John Lennon Airport

12 Feb 2024

Sustainability

Aligning Visitor Activities with Resident Needs

Featuring

Tourisme Îles de la Madeleine

18 Jan 2024

Sustainability

The Art of Viral Campaigns for Destinations

Discovering Authentic Experiences Through Local Tourism

Boosting Domestic Tourism Through the Heritage of the Hanseatic League

Transformation of the Catalan Tourism Brand Towards Responsible Tourism

Featuring

Catalan Tourist Board

09 Jan 2024

Business

Radical Transparency Through Sustainable Practices

Boosting Destination Success: The Power of Effective Partnerships

Maximising the Potential of Generative AI in Tourism

Featuring

The Trip Boutique, Autoura

21 Dec 2023

KPIs

Exploring Shifting Digital KPIs from Volume to Value

Emerging Digital Content Trends for 2024

The DMO Website Reimagined

Creating Content that Resonates With the Audience

Nourishing the Spirit of Norway with Responsible Tourism

Featuring

Visit Norway

18 Dec 2023

Using Generative AI for Impactful Marketing

Fostering Data-Driven Innovation in the Tourism Industry

Featuring

Austrian National Tourist Office

14 Dec 2023

Marketing

Strategies for Effectively Promoting Hidden Gems

Marketing on a Budget: Tips for Organic Social Media Growth

A Holistic Approach to Omni-Channel Marketing

Understanding the Driving Forces Shaping Travel Choices

Cost of Living Crunch: How Travel Adapts

Destination Canada's Transformative TED Partnership

Featuring

Destination Canada, TED

11 Dec 2023

Business

Santa Bárbara's Sustainable Focused Luxury Resort

Museums Partner for The Wild Escape

Featuring

Art Fund and Arts Council England

03 Jul 2023

Partnership

The Colors of Ticino

Featuring

Ticino Turismo and Pantone Institute

26 Jun 2023

Business

Dinner on the Lake Gastronomic Experience

MarketingOost's Approach to Data Management

Lessons Learned from Helsinki's Digital Journey

Estonian Tourist Board's Service Design Masterclass

Featuring

Estonian Tourist Board & Guidio

14 Apr 2023

Marketing

Driving Place-Based Innovation Through the "How to Athens" Campaign

Featuring

Marketing Greece

11 Apr 2023

Destination Transformation

Destination Transformation in Finland

Featuring

Visit Finland

05 Apr 2023

Supporting Industry AI Transformation: Building the Change Tourism Austria Platform

Featuring

Austria Tourism

16 Jun 2026

Building AI-Mediated Destination Experiences

Featuring

Slovenian Tourist Board, Selfe

15 Jun 2026

The Impact of AI on Destination Discoverability

Featuring

Tiki, Oberösterreich Tourismus, Discover Peterborough

12 Jun 2026

Is Governance The Most Misunderstood Word In AI?

Featuring

Aruba Tourism Authority, Visit Skåne

11 Jun 2026

How Fast Should We Move With AI?

Featuring

Austria Tourism, Marketing Greece, Stockholm Business Region

10 Jun 2026

Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Featuring

Destination Canada

31 Mar 2026

Taking Risks with AI: Embracing Experimentation for Storytelling

Will AI Agents Redefine the AI Opportunity?

Featuring

TXGB, Chaperone, Expian, VisitBritain

16 Jun 2025

Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring

Tiki, Atlanta Convention & Visitors Bureau

16 Jun 2025

Event

Exploring Agentic AI Applications

Designing Technology for The Future of Product Distribution

Featuring

Australian Tourism Data Warehouse

12 Jun 2025

Establishing Practical AI Use Cases

Featuring

Slovenian Tourist Board, Trentino Marketing, Fáilte Ireland & Visit Greenland

08 Jan 2025

Branding

Building a Strong Nation Brand

The Impact of Generative AI on Businesses

Embracing Digital Transformation

Featuring

Fáilte Ireland, Core Optimisation, NBTC & World Bank Group

27 Dec 2024

Marketing

Defining Impact as an Omni-Present Brand

Conversational Marketing and AI, the Death of the Ambassador?

Featuring

The Trip Boutique, Guuru

22 May 2024

Driving Demand with AI Generated Storytelling

Identifying Gaps in Data: Taking AI to the Next Level

Featuring

CityHook

15 May 2024

Using AI Tools to Produce Social Content

Learning Through Experimenting With Technology

Featuring

NewcastleGateshead Initiative

07 May 2024

Business

Maximising the Potential of Generative AI in Tourism

Featuring

The Trip Boutique, Autoura

21 Dec 2023

KPIs

Exploring Shifting Digital KPIs from Volume to Value

The DMO Website Reimagined

Nourishing the Spirit of Norway with Responsible Tourism

Featuring

Visit Norway

18 Dec 2023

Using Generative AI for Impactful Marketing

Fostering Data-Driven Innovation in the Tourism Industry

Featuring

Austrian National Tourist Office

14 Dec 2023

Business

Understanding the Driving Forces Shaping Travel Choices

The Colors of Ticino

Featuring

Ticino Turismo and Pantone Institute

26 Jun 2023

Branding

Lessons Learned from Helsinki's Digital Journey

A Collective Dream Experience

What does a Successful Website Redesign Look Like?

The AI Consultation Hour

Reading Travellers' Mind with AI

Featuring

BD4.ai & Visit Iceland

08 Jun 2022

Business

Going Beyond Design in Solving Today's Challenges

Featuring

IBM iX, SNCB & Kantify

30 Nov 2020

Business

Emergency Communication Using AI Chatbots

The Travel Tech Startup Built in a Pandemic

Switzerland Tourism Transforming the DMO Website through Data & AI

Tourism Ireland on using Machine Learning & AI in Digital

Driving Sustainable Innovation

The New Role of DMOs

Driving Sustainable Tourism Collaboratively

Ensuring Diversity in Travel Storytelling

Policy Leadership for Sustainable Transformation

Featuring

We Don't Have Time & MURMURATION

09 Dec 2022

Event

Milan on Attracting Talent in the Destination

Highlighting Women Leading Tourism

Featuring

Soul Luxury, Healing Hotels of the World & Lila Fox Travel Co.

07 Dec 2022

Business

Creating a Better Work Environment for Hospitality Staff

From Consumer Insights to Effective Marketing

Developing Experiences Through Technology

Featuring

German National Tourist Board

05 Dec 2022

Event

How is UX Shaping Destination Websites?

Featuring

Creatim & Slovenian Tourist Board

05 Dec 2022

Business

Voice Marketing in a First-Party Data World

Featuring

Contiki

05 Dec 2022

Destination Transformation

Using gamification to attract travellers & encourage in-destination exploration

Featuring

Smålands Turism

12 Jul 2022

Destination Transformation

Experimenting with Digital Technologies: Becoming a Smart Destination

Digital Culture Transformation - Looking into the Future

Next Generation City Guides with AR

DAOs and NFTs - Everything Considered

Featuring

Cinello, eXplorins, 'Verse Gallery & Winding Tree

08 Jun 2022

Event

Reading Travellers' Mind with AI

Featuring

BD4.ai & Visit Iceland

08 Jun 2022

Event

Sparking Innovation with Design Experiences

Featuring

Tourism in Skåne

08 Jun 2022

Destination Transformation

Exploring Opportunities of Gaming in Destination Strategy

Featuring

Cape Tourism & Gamigo

08 Jun 2022

Business

Sparks of Various Appearances of XR and its Potential for New Approaches in Tourism

Experience Overijssel: Tourists Will go Where you Point Them

Featuring

Travel with Zoey & Breda University of Applied Sciences

08 Jun 2022

Business

Discovering the possibilities of Tourism 4.0

The TimeRide Case: Re-Experiencing City History with Virtual Reality Time Travels

Using Content Marketing to Meet and Exceed Traveler Expectations

Featuring

Convince & Convert; Visit California

09 Dec 2021

Sustainability

Translating Sustainable Strategy into Digital

The Role of Destination Apps

The Contiki TikTok Challenge

Iceland on Maintaining Digital Competitiveness

How Local Ambassadors and Influencer can help you tell your Brand Story

Featuring

Newfoundland and Labrador

09 Dec 2021

Business

How Brands Inspire Travel

Featuring

09 Dec 2021

Event

Becoming Data Agnostic

Accelerating Domestic Tourism Through Marketing

WTTC's Roadmap Towards Destination Stewardship

Featuring

World Travel and Tourism Council

03 Dec 2021

Business

Exploring Global Trends with Google

Data Leadership to Support Digitalisation: Veneto's Tourism Observatory

Featuring

Data Appeal & Tourism Veneto Region

02 Dec 2021

Event

Destination’s Competitiveness: Learnings from Travel Oregon

Establishing Robust Measurement Data to Support a Digitally-Led Sustainability Strategies

Achieving Monster Results for Your Destination

Featuring

Visit Inverness Loch Ness

02 Dec 2021

Event

Rewatch X. Festival 2021: Digitalisation and Competitiveness

Featuring

Digital Tourism Think Tank

02 Dec 2021

Event

Winding Tree: Tokenize Everything!

PilOT, The Project Behind The Touristicity Index

Featuring

ADN Tourism, University of Perpignan & Federation of Tourism Offices of Brittany

01 Dec 2021

Event

Digital that Delivers

Leveraging Data to Understand Urban Investment: YesMilano and CitiBank

Featuring

Citi Ventures & Milano & Partners

01 Dec 2021

Event

Making Sense of Data, a Regional Perspective

Shifts in Digital Behaviour

The Future of Digital Travel

Leveraging Partnership in Becoming a Foodie Destination

Featuring

Culinary Tourism Alliance, Tourism Industry Association of Canada & Indigenous Tourism Ontario

29 Nov 2021

Event

How to Make a Destination Accessible?

Diversity, Equity and Inclusion Strategy

Featuring

The Travel Corporation

29 Nov 2021

Event

Turning Space Tourism Into Earth Activism

Immersive Technologies for Transport or Food and Beverage

Featuring

28 Sep 2021

Business

How Are Cultural Institutions and the Recreational Sector Adopting Immersive Technologies?

Featuring

28 Sep 2021

Business

First Things First: What Are Immersive Technologies?

Featuring

28 Sep 2021

Business

A Live Panel with European Travellers

Featuring

Beautiful Destinations & Digital Tourism Think Tank

17 Jul 2021

COVID-19

Skift x Sojern

Paris Tourism + London & Partners: Partner Marketing Strategy

Featuring

Paris Tourism and London & Partners

21 Jun 2021

Data

Charting a Data Journey

Featuring

26 Feb 2021

COVID-19

How to Be Resilient, Innovative and Purpose-Driven in 2021

Repositioning Adventure Tourism in Jordan with travel audience

Rewatch X. Festival 2021: Leaders of Digital

Featuring

Digital Tourism Think Tank

10 Dec 2020

Business

Observing the Consumer Shift with Data and Audience Insights

How Brands are Inspiring Travel Again

Featuring

10 Dec 2020

Business

Exploring the Future of Travel Marketing

Featuring

Beeswax, Future Tourism Group, The Culture Trip, SimpleView Inc., & Newfoundland and Labrador

10 Dec 2020

Event

Balancing Digital Brand Immersion with Local Activation

Featuring

Newfoundland and Labrador Tourism

10 Dec 2020

Business

Thinking Ahead with Data

The New Role of Creators and Influencers

To Infinity and Beyond — Adapting Your Marketing Approach for the Road Ahead

Destination Websites to Reflect the Needs of Audiences: Perspective from California

Engaging the Influencer Community by Offering Something Extra

Destination Websites to Reflect the Needs of Audiences: Perspective from Spain

Touch Video Academy

The Voice of Industry

Featuring

WTTC, ETOA, EVANEOS, The Travel Corporation

03 Dec 2020

Business

Re-Imagine Meetings, Events & Business Travel

Analysing Travel Data in a Climate of Uncertainty

Exploring the Drivers for a Global Recovery

Featuring

Singapore Tourism Board

02 Dec 2020

Business

2021 Horizons: Going Behind the Data

Featuring

ADARA, Skyscanner, Meliá Hotels & Etraveli Group

02 Dec 2020

Event

Helping Tourism Businesses

Investing in Destination Recovery: A Catalyst for Broader Economic Growth

Accelerating Innovation in Travel after Coronavirus

Featuring

Euromonitor International

02 Dec 2020

Event

Re-Defining our Role as Destination Marketers

How 'Grow with Google' is Helping Tourism SMEs

Innovation as a Catalyst for Sustainable Recovery Solutions in Tourism

Designing a DMO Strategy Using Data and Innovation

Identify Challenges, Incubate Ideas and Accelerate Solutions for a Sustainable Future in Travel

Supporting Community-Led Crowdfunders

Tech as an Enabler for Inclusivity and Empowerment

Going Beyond Design in Solving Today's Challenges

Featuring

IBM iX, SNCB & Kantify

30 Nov 2020

Business

Sizing the Appetite for TravelTech in Adversity

Driving Sustainability and Green Innovation within the Travel Sector

Emergency Communication Using AI Chatbots

Bringing Geolocation Tech Innovation and Marketing Together

The Travel Tech Startup Built in a Pandemic

The Hague Bloggers House Influencer Campaign

Featuring

The Hague Marketing

17 Nov 2020

Destination Transformation

StopOver - The Centralisation of Tourism Agencies in Bogotá

Featuring

Colombian StopOver programme

16 Nov 2020

Digital

Geneva Tourism - 1,000 Free Nights

Geneva - Global Inbound Marketing for City Tourism

Ticino Turismo - A Rebranding Journey

USI - Promoting Knowledge, Innovation & Learning in Tourism

Featuring

Università della Svizzera Italiana

15 Nov 2020

Trends

Space Nation - Tourism of the Future

Featuring

Space Nation & Digital Tourism Think Tank

15 Nov 2020

Data

Redefining Tourism with Data and AI: The Canadian Tourism Data Collective

Dark Sky Terschelling: Boosting Off-Season Demand

BC Tourism Climate Resiliency Initiative: Building a Province-Wide Framework for Sustainable Transformation

Featuring

Destination British Columbia

06 Feb 2026

Event

Telling Stories with Digital Heritage: Unlocking Immersive Visitor Experiences

Deep Dive on Gaming: How Canary Islands Leverages Roblox for immersive Storytelling

Featuring

Canary Islands Tourism Board, Flecher.co

18 Jun 2025

Event

Exploring Generational Differences in Digital-First Experiences

Featuring

Animmersion, GIGCO, University of Sunderland

17 Jun 2025

Event

How Screen Tourism Captivates the Next Generation

The North East Innovation Ecosystem: Strategic Lessons in Place-Based Digital Transformation

Featuring

NewcastleGateshead Initiative, Newcastle International Airport, Sunderland Software City, LUMO

17 Jun 2025

Event

Will AI Agents Redefine the AI Opportunity?

Featuring

TXGB, Chaperone, Expian, VisitBritain

16 Jun 2025

Event

Treading Cautiously: AI's Role in Shaping the Destination's Image

Featuring

Tiki, Atlanta Convention & Visitors Bureau

16 Jun 2025

Event

Exploring Agentic AI Applications

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

Ayers Rock Resort: Designing Sustainable Immersive Experiences

Sustainable Tourism: Is It An Oxymoron?

Featuring

Greek National Tourism Organisation, Wonderful Copenhagen, Bloomberg News & Visit Greenland

07 Jan 2025

Branding

Building a Strong Nation Brand

Embracing Digital Transformation

Featuring

Fáilte Ireland, Core Optimisation, NBTC & World Bank Group

27 Dec 2024

Research and Policy

Building Digital-First Communities

Finix Adventures: Redefining Wellness-Centric Adventure Travel

Nyrups Naturhotell: Sustainability Leader in the Glamping Industry

The Quiet Site: A Model of Sustainable Tourism

Featuring

The Quiet Site

19 Sep 2024

Destination Transformation

Cape Town Tourism's Limitless Campaign - A Pioneering Approach to Inclusive Tourism

Developing a Sustainable Model for Destinations

Prioritising Authenticity and Sustainability in Experiential Tours

Featuring

Alternative Athens, Back to the Routes

20 May 2024

Design Thinking

Co-Designing Future Places

Featuring

Visit Skåne, Vamvakou Revival, Touristship

15 May 2024

Digital

Tourism Innovation in Greece

Aligning Visitor Activities with Resident Needs

Featuring

Tourisme Îles de la Madeleine

18 Jan 2024

Sustainability

The Art of Viral Campaigns for Destinations

Boosting Domestic Tourism Through the Heritage of the Hanseatic League

Transformation of the Catalan Tourism Brand Towards Responsible Tourism

Featuring

Catalan Tourist Board

09 Jan 2024

Business

Radical Transparency Through Sustainable Practices

Nourishing the Spirit of Norway with Responsible Tourism

Fostering Data-Driven Innovation in the Tourism Industry

Featuring

Austrian National Tourist Office

14 Dec 2023

Marketing

Strategies for Effectively Promoting Hidden Gems

Understanding the Driving Forces Shaping Travel Choices

Cost of Living Crunch: How Travel Adapts

Santa Bárbara's Sustainable Focused Luxury Resort

Museums Partner for The Wild Escape

Featuring

Art Fund and Arts Council England

03 Jul 2023

Data

MarketingOost's Approach to Data Management

Lessons Learned from Helsinki's Digital Journey

Featuring

Helsinki Partners

17 Apr 2023

Destination Transformation

Destination Transformation in Finland

Bring Yourself, We'll do the Same

Featuring

Netherlands Board of Tourism & Conventions

17 Mar 2023

Business

Astrotourism at Dark Sky Alqueva

Featuring

Dark Sky Reserve Alqueva

03 Mar 2023

Business

Loodusega Koos - Estonia/Finland Hiking

Featuring

Riigimetsa Majandamise Keskus and Metsähallitus

03 Feb 2023

Sustainability

Swisstainable Veggie Day

How can Destinations Thrive in Placemaking?

The Key Role of Indigenous Communities in Tourism

When a Vegan Restaurant is no Longer Vegan-Only

The Challenges of Sustainable Certifications

Featuring

Green Destination, Vireo & EarthCheck

12 Dec 2022

Sustainability

Sustainable Cities of the Future

Driving Sustainable Innovation

Driving Sustainable Tourism Collaboratively

Policy Leadership for Sustainable Transformation

Featuring

We Don't Have Time & MURMURATION

09 Dec 2022

Business

Highlighting Women Leading Tourism

Featuring

Soul Luxury, Healing Hotels of the World & Lila Fox Travel Co.

07 Dec 2022

Event

Circular Destination Experiences

Azores Leading Sustainable Tourism

Featuring

Azores Regional Government

07 Jun 2022

Sustainability

Translating Sustainable Strategy into Digital

Return to Travel

Digital Tools to Support a Sustainable Strategy

Rewatch X. Festival 2021: Sustainability and Stewardship

Featuring

Digital Tourism Think Tank

06 Dec 2021

Business

Designing Sustainable Events

Developing Authentic Experiences: Learnings from Travel Oregon

Featuring

Travel Oregon & Visit Bend

03 Dec 2021

Event

Market-Based Solutions for Impact in Tourism Destinations

Featuring

GIZ & TUI Care Foundation

03 Dec 2021

Business

Sustainability + Storytelling + Social Impact: The Powerful Tourism Trifecta

The Swisstainable Strategy

WTTC's Roadmap Towards Destination Stewardship

Featuring

World Travel and Tourism Council

03 Dec 2021

Business

Succeeding with Sustainable Business Transformation

Driving Tourism Growth Through Sustainable Destination Management

Thirty Years From Now: Imagining the DMO in 2050

Featuring

Birthe Menke, Smålands Turism, Visit Greenland, Visit Valsugana

03 Dec 2021

Event

Biodiversity and Regenerative Tourism

Featuring

European Commission’s Knowledge Centre for Biodiversity

03 Dec 2021

Event

Norway's National Approach to Sustainable Measurement: Eco Lighthouse Certification

Featuring

Eco-Lighthouse Foundation, Visit Bergen & VisitOSLO

03 Dec 2021

Business

Contiki's 2025 Sustainability Strategy

Establishing Robust Measurement Data to Support a Digitally-Led Sustainability Strategies

Creating Legacy through Exhibitions by Repurposing, Re-Cycling and Revitalising

Turning Travel Net Zero with Goodwings

Dolomiti Paganella: Future Lab

Are We Brave Enough to Act?

Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

Perspective on a Tourism Model based on Happiness and Sustainability

Featuring

Tourism Council of Bhutan & Digital Tourism Think Tank

04 Dec 2020

Event

Involving the Whole Community in Shaping a Sustainable Destination

Featuring

Îles de la Madeleine & UQAM

04 Dec 2020

Business

Financial Transparency & Sustainability as Non-Negotiable

Ensuring a Sustainable Meetings and Events Industry Emerges out of the Pandemic

Featuring

Helsinki Marketing & Miltton Sparks

01 Dec 2020

Business

The Rise of the Sustainable Enterprise

Finding a Sustainable Way Forward as an Industry

Featuring

Global Sustainable Tourism Council

01 Dec 2020

Business

Innovation as a Catalyst for Sustainable Recovery Solutions in Tourism

Identify Challenges, Incubate Ideas and Accelerate Solutions for a Sustainable Future in Travel

Driving Sustainability and Green Innovation within the Travel Sector

Emergency Communication Using AI Chatbots

A New World of Travel - Skyscanner

Featuring

Skyscanner

21 Nov 2020

Destination Transformation

How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

Val di Sole - Sustainable Mobility in Tourism Hotspots

St. Gallen Model for Destination Management

UNWTO Startup Selection

Redefining Destination Purpose and Governance

Featuring

The Travel Foundation

11 Nov 2020

Event

Regenerative Travel - Purpose from a Marketer's Perspective

Stewardship as a Driving Force Behind the Brand

Featuring

Digital Tourism Think Tank & SimpleView Inc.

11 Nov 2020

Business

Understanding Responsible Travel from Data & Behavioural Insights through to Marketing & Product Development

Innovative Approaches to Carbon Capture in Tourism

Featuring

Tomorrow's Air, ATTA & Climateworks

11 Nov 2020

Event

Rebuilding the Pillars of Healthy Tourism

The Invisible Burden: Understanding the Impact of Tourism on Communities

Featuring

The Travel Foundation

11 Nov 2020

Event

The Road Towards Data-Driven Destination Management

The Contiki TikTok Challenge

How Local Ambassadors and Influencer can help you tell your Brand Story

Featuring

Newfoundland and Labrador

09 Dec 2021

Business

How Brands Inspire Travel

Featuring

09 Dec 2021

Event

Accelerating Domestic Tourism Through Marketing

A Branding and Communication Story

Achieving Monster Results for Your Destination

Featuring

Visit Inverness Loch Ness

02 Dec 2021

COVID-19

Skift x Sojern

Paris Tourism + London & Partners: Partner Marketing Strategy

Featuring

Paris Tourism and London & Partners

21 Jun 2021

Event

Responsible Tourism & an all-inclusive Marketing Strategy with Visit Greenland

Featuring

Visit Greenland

17 May 2021

Destination Transformation

Dolomiti Paganella - An Experience Led DMO Transformation

Repositioning Adventure Tourism in Jordan with travel audience

Observing the Consumer Shift with Data and Audience Insights

Exploring the Future of Travel Marketing

Featuring

Beeswax, Future Tourism Group, The Culture Trip, SimpleView Inc., & Newfoundland and Labrador

10 Dec 2020

Business

The New Role of Creators and Influencers

To Infinity and Beyond — Adapting Your Marketing Approach for the Road Ahead

Destination Websites to Reflect the Needs of Audiences: Perspective from California

Engaging the Influencer Community by Offering Something Extra

Involving the Whole Community in Shaping a Sustainable Destination

Featuring

Îles de la Madeleine & UQAM

04 Dec 2020

Event

Re-Defining our Role as Destination Marketers

The Art of the Pivot

Bringing Geolocation Tech Innovation and Marketing Together

The Hague Bloggers House Influencer Campaign

Featuring

The Hague Marketing

17 Nov 2020

Destination Transformation

StopOver - The Centralisation of Tourism Agencies in Bogotá

Featuring

Colombian StopOver programme

16 Nov 2020

Branding

San Diego Tourism Authority - Shifting to an ‘Always-on’ Content Strategy

Featuring

San Diego Tourism Authority

16 Nov 2020

Data

Geneva - Global Inbound Marketing for City Tourism

ProColombia - Is Music the New Gastronomy?

Ticino Turismo - A Rebranding Journey

Helsinki Marketing - A Transformation Process

Featuring

Helsinki Marketing

15 Nov 2020

Destination Transformation

How Puerto Rico have Rebuilt a Brand New DMO after a Crisis

Refining the Digital Customer Experience with LAAX

UNWTO Startup Selection

Regenerative Travel - Purpose from a Marketer's Perspective

Stewardship as a Driving Force Behind the Brand

Featuring

Digital Tourism Think Tank & SimpleView Inc.

11 Nov 2020

Business

A Live Panel with Gen Z

Featuring

Digital Tourism Think Tank

30 Sep 2020

Business

Following the Data: Trip Planning Metrics As A Leading Indicator

DMO Spotlight: Slovenia on Domestic Tourism Insights

Data Series #5 - How to drive and optimise your recovery activities

Data Series #4 - How airline capacity and connectivity affects your destination

Data Series #3 - How to take a lead on your strategy to bring visitors back?

Data Series #2 - How online search data can shape recovery?

Chuffed Gifts - Regenerating Domestic Tourism through gift-giving

What DMOs can learn 10 Years after Eyjafjallajökull Eruption

Visit Faroe Islands on Remote Tourism

Visit Denmark - Targeting locals with a bottom-up approach

Reshaping Marketing Strategy with Travel Oregon

Nordic Capitals Talk Sustainable Recovery

Featuring

Visit Oslo, Helsinki Marketing, Visit Stockholm & Wonderful Copenhagen

30 May 2020

Business

Attempting to Profile the Post COVID-19 Traveller with ATTA

Featuring

Adventure Travel Trade Association

30 May 2020

COVID-19

Antwerp's Hyper Local Strategy

Staycation Storytelling with Visit Estonia

Creating an Inspiring Staycation Campaign with Visit Greenland

Digitalisation and Sustainability Solutions for Recovery

Featuring

Birka Valentin, Jeanine Pires & Letitia Stevenson

30 May 2020

COVID-19

What Travel will look like in the Future with Doug Lansky

Featuring

Doug Lansky & Marco Minicucci

30 May 2020

Business

Haeckels - Developing Loyalty and Connection with the Destination

Shangri-La Group - Fam.ily Experiences

Featuring

Shangri-La Group Fam.ily

20 May 2020

Business

Cuvée Privée - Reinventing the customer experience through personalisation

Lion Heartlanders - Pivoting through COVID-19 as a small tour operator

Aegean Airlines and GNTO - Sojern Case Study

Featuring

Greek National Tourism Organisation, Aegean Airlines & Sojern

06 May 2020

Event

Destinations Panel on Big Data

Featuring

Visit Benidorm, Segittur, Turespana & Telia Finland

04 Dec 2019

Partnership

Brand USA and Succeeding with Paid Content Partnerships

Embracing New Ways of Storytelling with Voice Apps

Think Sustainably with Helsinki Marketing

WeGoEU - Connecting Chinese travellers to Europe through WeChat

Destination Uppsala - Championing Social Media as a small Destination

New Technology in Destination Marketing - VisitOSLO's Brand New Augmented reality app

Award-Winning Film Directors Chat

Featuring

Featuring Daniel Bury and Teboho Mahlatsi

13 Jun 2019

Event

Responsive Storytelling

Shaping Experiences exclusively for influencers

Featuring

Visit Estonia, Destination Uppsala, NordicTB & Saalbach Hinterglemm Tourism

13 Jun 2019

Event

Creating a Social Partnership Framework with Industry

Featuring

Vancouver Island & CrowdRiff

13 Jun 2019

Event

Always-on Marketing for the Chinese Traveller with Dubai Tourism

Featuring

Dubai Tourism

07 Dec 2018

Destination Transformation

Visit Finland’s Destination Branding

Featuring

Visit Finland

11 Mar 2018

Destination Transformation

Understanding the Complexities of Destination Management and Marketing

Featuring

Val di Sole and Dolomiti Paganella

10 Mar 2018

Destination Transformation

Ticino Tourism on Creating a Dynamic Brand Platform Through Collaboration

Featuring

Ticino Tourism

10 Mar 2018

Destination Transformation

Visit Jersey on Matching the Product to the Promise

Featuring

Visit Jersey

10 Mar 2018

Destination Transformation

Laax on Refining the Digital Customer Experience

Featuring

LAAX

10 Mar 2018

Destination Transformation

Visit Ljubljana on Selling Unique Experiences

Featuring

Visit Ljubljana

10 Mar 2018

Destination Transformation

Dolomiti Paganella on their Focus on Product Development

Google on Capitalising on Technology Trends for Better Content Targeting

Dubai Tourism on attracting and engaging with an up-and-coming market

Visit Copenhagen and Norwegian on the creation of consistent content

Visit San Francisco on Value Driven Marketing

Featuring

Visit San Francisco

06 Feb 2017

Destination Transformation

Helsinki Marketing and Human Centred Design

Icelandair: Stopover Buddy Campaign

Lapland’s Augmented Reality App

South Africa's Digital Strategy

Closing the Content Strategy Loop with California 101

Featuring

Visit California